TAILIEUCHUNG - Winning Results with Google AdWords_9

Tham khảo tài liệu 'winning results with google adwords_9', khoa học xã hội, kinh tế chính trị phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 246 Winning Results with Google AdWords I ll assume that you ve already selected the check box that shows your ads on search partner sites a first step in expanding distribution beyond Google Search and that you ve already thought about which countries are good places to show your ads and selected them accordingly in your campaign settings. Getting the Most Out of the Keywords You Know You may be tempted to think that generating lists of additional keywords and throwing them into your AdWords account is a good way to make more money with your campaign. I ll cover that but first are you getting the best performance out of the keywords that are already there Deal with Your Lowest-Quality Keywords If some of your keywords have gathered poor quality history they may be shown in lower ad positions or they might even fail to meet the bid requirement on many queries and therefore in those cases not show at all. No keyword is technically inactive today under the new regime I ve called AdWords so there is no urgent need to rescue any given keyword from deactivated status. That means your task here is less urgent but also harder because your poor quality keywords still stay active. So overall the process of improving your account and raising volume is going to be subtler than ever before. In the old days prior to Quality-Based Bidding Google never had consistent advice for reactivating keywords deactivated by low CTRs. Yes there was boilerplate advice for those suffering from deactivated keywords syndrome but it tended to be ineffective. The complexity of the task of cleaning up a low-quality account has grown more complex with the advent of Quality-Based Bidding. You ll have to make some judgment calls about how well you ve built your account so far and consider pausing moving or deleting some keywords or groups to improve quality. The usual advice about continuing to test ads and sending users to appropriate landing pages certainly applies in spades. First go back to .

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