TAILIEUCHUNG - Butterworth Strategic Information Management_5

Tham khảo tài liệu 'butterworth strategic information management_5', khoa học xã hội, kinh tế chính trị phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 244 Strategic Information Management Value chain Porter and Millar 1991 have also been useful in establishing the need for value chain analysis. This looks at where value is generated inside the organization but also in its external relationships for example with suppliers and customers. Thus the primary activities of a typical manufacturing company may be inbound logistics operations outbound logistics marketing and sales and service. Support activities will be firm infrastructure human resource management technology development and procurement. The question here is what can be done to add value within and across these activities As every value activity has both a physical and an informationprocessing component it is clear that the opportunities for value-added IT investment may well be considerable. Value chain analysis helps to focus attention on where these will be. IT investment mapping Another method of relating IT investment to organizational business needs has been developed by Peters 1993 . The basic dimensions of the map were arrived at after reviewing the main investment concerns arising in over 50 IT projects. The benefits to the organization appeared as one of the most frequent attributes of the IT investment see Figure . INVESTMENT ORIENTATION B E N E F I T Figure Investment mapping Evaluating the Outcomes of Information Systems Plans 245 Thus one dimension of the map is benefits ranging from the more tangible arising from productivity enhancing applications to the less tangible from business expansion applications. Peters also found that the orientation of the investment toward the business was also frequently used in evaluation. He classifies these as infrastructure . telecommunications software hardware environment business operations . finance and accounts purchasing processing orders and market influencing . increasing repeat sales improving distribution channels. Figure shows the map being used in a hypothetical example to .

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