TAILIEUCHUNG - 21 Power PrinciplesofBusiness Builders Who Get Rich By Jay Abraham PHẦN 3

Văn hóa VC là khó khăn hơn nhiều để peg. Vì hầu hết các công ty VC nhỏ, các đối tác thực sự tạo ra tiếng nói, văn hóa tại các công ty rất khác nhau. Đối tác tập trung vào thực hiện giao dịch sẽ có một đường lối cứng rắn, cách tiếp cận gần như I-ngân hàng,. Đối tác người dành nhiều thời gian làm việc với các doanh nhân có thể có một thái độ chính thức. Tuy nhiên, vì có quá nhiều cạnh tranh và kể từ khi chuyển đến . | So concentrate on offering what they want most. Until you understand what they want you can t offer what they want. Spend some quality time identifying and evaluating what it is they really want - not just things but the results or benefits those things give them. Also make constant offers. Promote. A company in Australia that I work with has 365 different promotions a year. Every day they have a different promotion. They have different reasons to attract people. They make it exciting. They give incredible value. They give fun. They give enjoyment. They give bonuses. They give benefits. They give buying advantages. They make every day an event at their retail store. A restaurant that I work with has a different theme every night. Every night something new is happening. You never know what s going on. They don t offer just good food. They offer an incredible experience. May advice to you Make it an experience. Make it an event. Make it exciting. Make it enjoyable. Make it fascinating. Power Principle Number Fourteen Find and Use Your Hidden Assets There are many assets that your company has that I m sure you re not taking advantage of. They are assets that are beyond the obvious and may seem somewhat abstract. However Your Sales Letters Can Produce Goodwill as Well as Good Sales Expressing a genuine liking for loyal customers - even those customers or clients whose buying may have begun to taper off - can and should be a part of all the marketing you do. It also gives you a wonderful opening to offer your most valued customers a tangible sign of your appreciation and deliver even more value to them. One way to do that is to notify those wonderful people of special sales - before you tell the general public. Here s a letter that incorporated all of those elements Oh Do We Have Something Special For You Dear Mr. Customer We ve missed you around the showroom but maybe you ve just simply been too busy to drop by. Anyway because you are one of our most valued customers .

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