TAILIEUCHUNG - Sales Management

Tham khảo sách 'sales management', kinh tế - quản lý, quản lý dự án phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Sales Management Patrick Forsyth The fast track ro Ute to masterl ng all as pects of sales management Covers the key areas of sales management from techniques for managing sales people at a distance to sales planning and from assembling a top-flight team to staying market-focused Examples and lessons from benchmark companies In hotel management financial services and pharmaceuticals Includes a glossary of key concepts and a comprehensive resources guide MARKETING EXPRESS EXEC. COM uentlal nwnap mnt tNnkTnp rtyair flnffvtfpi Sales Management Patrick Forsyth MARKETING The fast track route to mastering all aspects of sales management Covers the key areas of sales management from techniques for managing sales people at a distance to sales planning and from assembling a top-flight team to staying market-focused Examples and lessons from benchmark companies in hotel management financial services and pharmaceuticals Includes a glossary of key concepts and a comprehensive resources guide EXPRESS EXEC. COM essential management thinking at your fingertips Copyright Capstone Publishing 2002 The right of Patrick Forsyth to be identified as the author of this work has been asserted in accordance with the Copyright Designs and Patents Act 1988 First published 2002 by Capstone Publishing a Wiley company 8 Newtec Place Magdalen Road Oxford OX4 1RE United Kingdom http All rights reserved. No part of this publication may be reproduced stored in a retrieval system or transmitted in any form or by any means electronic mechanical including uploading downloading printing recording or otherwise except as permitted under the fair dealing provisions of the Copyright Designs and Patents Act 1988 or under the terms of a license issued by the Copyright Licensing Agency 90 Tottenham Court Road London W1P 9HE UK without the permission in writing of the Publisher. Requests to the Publisher should be addressed to the Permissions Department John Wiley Sons Ltd Baffins Lane .

• Quản lý dự án
• Selling and Sales Management
• Personal Selling
• Personal Selling Defined
• Importance of Personal Selling
• Evolution of Personal Selling
• Sales management
• Dalrymples sales management
• Lecture Dalrymples sales management
• Marketing mix
• Selling consequences
• Dalrymple's sales management
• Lecture Dalrymple's sales management
• Marketing strategies
• Lecture M Marketing
• Marketing environment
• Personal selling process
• Customer interaction management
• Customer interaction
• Distribution management
• Supply chain management
• Channel institutions
• Channel management
• International marketing
• Lecture International marketing
• Global markets
• Global marketing strategies
• International trade
• bán hàng
• quản lý bán hàng
• mục tiêu tiếp thị
• quan hệ khách hàng
• lợi nhuận
• giới thiệu bán hàng
• quản lý kinh doanh
• Professional Selling
• Five Pillars
• Time Management
• Behavioral Flexibility
• Plan Implementation
• Confirming the Sale
• Marketing process
• Lecture Marketing
• Managing the marketing process
• Strategic marketing
• Fundamentals of marketing
• Lecture fundamentals of marketing
• Marketing task
• Marketing management
• Public relations
• Managing the sales force
• The asia pacific region
• International marketing channels
• Pricing for international markets
• Marketing channels
• Promotional planning
• Sales promotion
• Pricing concepts
• Setting the right price
• Contemporary marketing
• Direct marketers
• Integrated marketing communications