TAILIEUCHUNG - Social Marketing: A Resource Guide from the Social Marketing National Excellence Collaborative

Amplify: Use your social media activity to create awareness for and amplify your content housed in other places. This can go for teasing some aspect of your latest blog post on Twitter or in your Facebook status, creating full-blown events on Eventful or Meetup, or pointing to mentions of your firm in the media. If you publish a biweekly newsletter, in addition to sending it to your subscribers, archive it online and Tweet about it too. You can also add social features to your newsletter to make it very easy for others to retweet (tweetmeme button) and share on social. | Social Marketing A Resource Guide from the Social Marketing National Excellence Collaborative Collaborating for a New Century in Public Health Acknowledgements This Social Marketing Resource Guide was a collaborative effort. A special thanks goes to The Robert Wood Johnson Foundation for its financial support of the Turning Point Initiative Turning Point s National Program Office for its leadership in this initiative and the members of the Social Marketing Collaborative for their content and production contributions. The Social Marketing Collaborative consists of the following members New York Lead State John Cahill Tina Gerardi Tamara Hubinsky Sylvia Pirani Amanda Shephard Illinois Patti Kimmel Minnesota Deb Burns Tricia Todd Danie Watson North Carolina Leah Devlin Christopher Cooke Mike Newton-Ward Maine Natalie Morse Kara Ohlund Kate Perkins Virginia Helen E. Horton Jeff Lake Jeff Wilson ASTHO Deborah Arms Ohio CDC May Kennedy Christine Prue Turning Point National Program Office Bobbie Berkowitz For additional information on the Social Marketing Collaborative or for additional copies of this publication please contact Sylvia Pirani Director NYTurning Point Initiative NYS Department of Health Corning Tower Rm. 821 ESP AlbanyNY 12237 518-473-4223 518-473-8714 sjp03@ Table of Contents Note to Readers. 1 Sectionl. Social Marketing Slide Presentation with Case Factors that Determine Section 2. Case Study Reducing Domestic Instructions on Using the Case Case Study Overview and Audience Background Article Targeting Male Perpetrators of Intimate Partner Section 3. Social Marketing Social Marketing Social Marketing Social Marketing 101 .

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