TAILIEUCHUNG - Utilizing Information Technology in Innovative Marketing Approaches for Public Transportation: Project #BD549-53

The original objective of this study is to scan the internet and other information technology sources to identify innovative marketing techniques that have been attempted to date by, in and surrounding the public transportation industry, and to solicit ideas for more unconventional applications that transit agencies and TDM professionals can consider. The investigation led to the uses, applications, marketing and communications potential of social media for the public transportation and Transportation Demand Management industries. Social media afford low cost, high impact techniques that can be easily and quickly employed to reach target markets and audiences. The. | Utilizing Information Technology in Innovative Marketing Approaches for Public Transportation Project BD549-53 Prepared for the Florida Department of Transportation Research Center Prepared by the National Center for Transit Research NCTR Center for Urban Transportation Research University of South Florida February 2010 Disclaimer The opinions findings and conclusions expressed in this publication are those of the authors and not necessarily those of the Florida Department of Transportation. ii Technical Report Documentation Page 1. Report No. 2. Government Accession No. BD-549-53 3. Recipient s Catalog No. 4. Title and Subtitle Utilizing Information Technology in Innovative Marketing Approaches for Public Transportation 5. Report Date December 2009 6. Performing Organization Code 7. Author s William P. Morris Kelly Robertson Jeremy Spinks 8. Performing Organization Report No. 9. Performing Organization Name and Address National Center for Transportation Research Center for Urban Transportation Research University of South Florida - CUT 100 4202 East Fowler Avenue Tampa FL 33620 10. Work Unit No. TRAIS 11. Contract or Grant No. BD-539-53 12. Sponsoring Agency Name and Address Office of Research and Special Programs RSPA . Department of Transportation Washington . 20590 Florida Department of Transportation 605 Suwannee Street MS 26 Tallahassee FL 32399 13. Type of Report and Period Covered Final Report 14. Sponsoring Agency Code 15. Supplementary Notes 16. Abstract The original objective of this study is to scan the internet and other information technology sources to identify innovative marketing techniques that have been attempted to date by in and surrounding the public transportation industry and to solicit ideas for more unconventional applications that transit agencies and TDM professionals can consider. The investigation led to the uses applications marketing and communications potential of social media for the public transportation and Transportation .

• Marketing - Bán hàng
• sales restrictions
• between heterogeneity
• Allergen Bioinformatics
• Recent Trends
• Developments
• Family Based Studies
• versus non Internet
• Manufacturing
• Mechanical Improvement
• Ramie Woven
• Reinforced Starch
• Pricing Functional
• Optimal Portfolios
• Equilibrium Pricing
• Diagrammatic Representation
• Contingent Claims