TAILIEUCHUNG - expectation economy

Tham khảo sách 'expectation economy', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | is an independent and opinionated consumer trends firm relying on a global network of 8 000 spotters working hard to deliver inspiration and pangs of anxiety to business professionals in 120 countries worldwide. trend watching .com 2008 is well underway now so it s about time we highlighted the EXPECTATION ECONOMY an umbrella trend that neatly captures the Zeitgeist for mature and rapidly maturing consumer societies while also incorporating and explaining many other subtrends. Yes it will keep you busy. THEEXPECTATION economy Even though you ve heard about the New Economy the Experience Economy the Surprise Economy the Attention Economy the Leisure Economy and so on we can t help but throw yet another Economy your way the EXPECTATION ECONOMY. Capturing the essence of 2008 s demanding consumer arena it is surprise surprise all about those pesky demanding consumers The EXPECTATION ECONOMY is an economy inhabited by experienced well-informed consumers from Canada to South Korea who have a long list of high expectations that they apply to each and every good service and experience on offer. Their expectations are based on years of self-training in hyperconsumption and on the biblical flood of new-style readily available information sources curators and BS filters. Which all help them track down and expect not just basic standards of quality but the best of the best . The EXPECTATION ECONOMY has been building slowly in the background. The biggest difference from five to ten years ago Word of mouth now travels the world in a flash making product launches instantly global turning every new brand big or small into a potential player and most importantly rewarding exceptional performance with immediate interest and approval from consumers. Basically Joseph Schumpeter s Creative Destruction on steriods. You are reading a PDF version of one of our free monthly Trend Briefings. More at 1 8 In fact never before has intelligence on the .

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