TAILIEUCHUNG - Sample business plan for a coffee chain

Sample plan for a cafe chain including management, product-oriented business strategy, marketing . Invite you to consult the documentation later. | Source TABLE OF CONTENT Executive Keys to Success .4 Company Company Start-up Company Location and Product Competitive Future Market Analysis Market Target Market Segment Market Market Market Industry Industry Distribution Patterns .12 Competition and Buying Main Strategy and Implementation Strategy Value Competitive Marketing Positioning Pricing Promotion Distribution Marketing Sales Sales Forecast. 17 Sales Programs. 20 Strategic Management Summary . 22 Organizational Management Team Personnel Financial Important Key Financial Break-even Projected Profit Loss .27 Projected Cash Projected Balance Business Exit Page 2 of 34. Source Executive Summary The Daily Perc TDP is a specialty beverage retailer. TDP uses a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time-efficient way. TDP provides its customers the ability to drive up and order from a trained Barista their choice of a custom-blended espresso drink freshly brewed coffee or other beverage. TDP is offering a high-quality option to the fast-food gas station or institutional coffee. The Daily Perc offers its .

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