TAILIEUCHUNG - IDG Ventures Vietnam Guide to Writing a Business Plan

Initial Phase: Formulating the Idea You have a great idea for a company – now is the time to do your homework. Before writing a business plan, extensive research is required to answer several key questions: * How clear is the idea? Can it be summarized in two sentences or less? * What are the vital market demographics? * Who will be your customers? * Is there a real need for this product? * How is your company different from others? Once you've answered these questions, you can move on to the next phase | IDG Ventures Vietnam Guide to Writing a Business Plan Initial Phase Formulating the Idea You have a great idea for a company - now is the time to do your homework. Before writing a business plan extensive research is required to answer several key questions How clear is the idea Can it be summarized in two sentences or less What are the vital market demographics Who will be your customers Is there a real need for this product How is your company different from others Once you ve answered these questions you can move on to the next phase. The Business Plan 1. Table of Contents 2. Executive Summary 3. Company Overview 4. Products Services 5. Industry Analysis 6. Market Analysis 7. Target Market 8. Marketing Sales Plan 9. Competitive Analysis 10. Management Team 11. Financial Projections 12. Financial Statements 13. Exit Strategy Table of Contents Your table of contents should list all the major sections within your business plan. It can be broken down into clarifying sub-sections. Make sure your table of contents page is organized neat and properly numbered. This table is essential to help readers easily navigate your business plan. Executive Summary The Executive Summary is the most important part of the business plan. It summarizes the essence of your proposal and must be compelling enough that the reader wants to continue reading. The Executive Summary is best written last after the entire plan has been completed and should clearly and concisely address each of the following subjects Overview The opening paragraphs should introduce what you do and where. You should succinctly describe your market the amount of funding that you hope to secure and how it will be used. Mission Statement A mission statement describes the purpose of a company answering the question of why a company exists. This statement sets the tone not only for your business plan but also for your company and acts as a guiding principle for company actions. Opportunity Describe and quantify the .

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• How to write a great business plan
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