TAILIEUCHUNG - Taking Your Talent to the Web- P24

Taking Your Talent to the Web- P24:It was a simple solution to a complex problem. On one side, thousands of designers and art directors are eager to take their talents to the Web but aren’t sure how. On the other, web agencies could not find enough good web designers to get their work done. | chapter 12 Beyond Text Pictures On first discovering that the Web is not print many designers see only the drawbacks poor typographic resolution a limited pool of installed user fonts bandwidth bugaboos the need to compensate for browser platform and hardware differences and the awkwardness of trying to read a computer screen in the bathroom. As we start to become genuine web designers though most of us see more advantages than disadvantages in the Web s distinctive differences from print. For example instant worldwide distribution looks pretty darned good after wrestling with print shops and mail houses. The longer we work at it the more we marvel at the Web s ability to provide universal access across seemingly unbridgeable gaps of technology nationality economic and political systems and physical ability or disability. As these barriers are crossed the human spirit becomes less isolated suspicion and intolerance begin to fade and we learn to appreciate each other s differences instead of fearing them. These benefits will greatly increase if the whole world gets to come along for the ride. They will greatly diminish if too many humans get left behind. 328 HOW Beyond Text Pictures This the substance of the vision of the founders of the Web should be enough. But there is more. In particular there are the two profound differences between the Web and print that we ll discuss in this chapter 1. The ability to develop not simply static pages but full-fledged dynamic experiences 2. The visual sonic and interactive possibilities inherent in rich media whether it is delivered through emerging web standards or popular plug-in technologies These two unique strengths of the Web have tremendous implications for business and for art. Each has played a huge part in popularizing the medium. Each brims with powerful potential that designers and developers have barely begun to tap. Each also has the potential to be abused. Figure Nicola Stumpo s Destroy Everything is a .

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