TAILIEUCHUNG - MARKETING PLACES- CONCEPTS ABOUT A PLACE UNDER THE PERSPECTIVE OF MARKETING PLACES

Changes in regional economic environment, progress of science & technology, and socio-political changes will all cause the local feature under the perspective of Marketing Places to be affected. A place is a modern country, a geographical & political space in physical terms. | MARKETING PLACES Session 5 CONCEPTS ABOUT A PLACE UNDER THE PERSPECTIVE OF MARKETING PLACES Session 5: Concepts about a place under the perspective of Marketing Places 2 1 1. Contents of knowledge participants should acquire: a/. What a place means? b/. Influence of regional economic, scientific & technological, socio- political environment on a place. c/. Characteristics of a place. Session 5: Concepts about a place under the perspective of Marketing Places 3 a/. What a place means? − A place is a modern country, a geographical & political space in physical terms. − A region with cultural, historical and national elements. − A central city and surrounding residential areas. − A market with identifiable attributes. − A base for local industry, and an agglomorate of quasi- industrial trades and their suppliers. − A psychological feature of the relationship among those people inside the place and their views of those outside. Session 5: Concepts about a place under the perspective of Marketing Places 4 2 b/. Influence of regional economic, scientific & technological, socio- political environment on a place. Changes in regional economic environment, progress of science & technology, and socio-political changes will all cause the local feature under the perspective of Marketing Places to be affected, thus subject to change: - Infrastructure, - Energy, - Information, - Economic, financial,Session 5: Concepts about and a place underpolitical the crisis perspective of Marketing Places 5 c/. Characteristics of a place A place in terms of administrative geography may have several forms with models different in characters, depending on the nature of a particular market: - Tourism, - Industry, - Commerce and services, - Residence, - Culture and education, - Labor, - Religion, -etc. Session 5: Concepts about a place under the perspective of Marketing Places 6 3 Session 6 Principles of Marketing Session 6: Priinciples of Marketing 7 1. What Marketing Places means? 2. The .

• Marketing - Bán hàng
• Principles of Marketing
• Marketing Places
• marketing products
• Promoting the image
• marketers market
• Promoting the people
• Lecture Principles of Marketing
• Marketing strategy
• Online marketing
• Direct marketing
• Direct marketing model
• Marketing process
• Marketing information
• Managing Marketing information
• Marketing in the digital age
• Marketing strategy in the digital age
• Sustainable marketing
• Marketing ethics
• Social criticisms of marketing
• Marketing myopia
• Market segmentation
• Marketing environment
• Demographic environment
• Marketing channels
• Supply chain management
• Social responsibility
• Customer insights
• Marketing research
• Bài giảng Nguyên lý Marketing
• Integrated direct marketing
• Marketing communicationsm
• Simple marketing system
• Strategic planning
• Planning Marketing
• Personal selling
• Global marketplace
• Global marketing environment
• Global marketing program
• Communicating customer value
• Marketing communications strategy
• Building customer relationships
• Marketing’s role
• Economic environment
• Company’s microenvironment
• Customer driven Marketing strategy
• Market targeting
• Introduction of Marketing
• Marketing mix 4P’s
• Strategic planning and marketing process
• Changing marketing opportunities
• Analyzing marketing opportunities
• Managing the marketing effort
• Marketing management’s ability
• Marketing department plan
• The marketing information
• Analyzing marketing information
• The marketing communications mix
• Modern marketing system