TAILIEUCHUNG - Lecture Principles of Marketing - Chapter 16: Marketing ethics and social responsibility

Chapter 16 identify the major social criticisms of marketing, define consumerism and environmentalism and explain how they affect marketing strategies, describe the principles of socially responsible marketing, explain the role of ethics in marketing. | Chapter Sixteen Marketing Ethics and Social Responsibility Identify the major social criticisms of marketing. Define consumerism and environmentalism and explain how they affect marketing strategies. Describe the principles of socially responsible marketing. Explain the role of ethics in marketing. 16- Copyright 2007, Prentice Hall, Inc. Background Nike has been heavily criticized for NOT being socially responsible. Accusation: use of sweatshops and child labor overseas, and horrible working conditions. Accusation: targeting low-income families by making shoes an expensive status symbol for poor urban street kids. Nike – Socially Responsible? Case Study Behavior Code of conduct and six-point plan ensures more socially responsible labor practices & commissioned an independent study of Nike factories abroad. Created a huge social responsibility department and publishes CRS report. Donates more than $37 million to sports programs and 3% of earnings to charity. 16- Copyright .

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