TAILIEUCHUNG - E-Human Resource Management 3

E-Human Resource Management 3. This book is presented in four sections — the first intended to be more general in nature, the following three devoted to specific aspects of the HRM field in the new information era. Section I, The Cutting-Edge in HRM, presents an overview of how ITCs are modifying general HRM processes and functions. This is the aim of the first three contributions. | 4 Paauwe Farndale Williams The Effect of the Internet on Business Transactions The Internet is having a major impact on business transactions because ofthe different opportunities it offers. A number ofsignificant differences distinguish transactions using electronic markets from what has gone before. These include the opportunities for global sourcing and selling mass-customization and networking Timmers 1999 . By lowering the costs of transactions and information technology has reduced market frictions and provided a significant impetus to the process of broadening world markets Greenspan 2000 . This means that considerations about where to locate become secondary whereas price competition increases. Internet technologies also allow specification design and pricing online which again increases price competition. This facilitates meeting customer needs often through a network ofmultiple business partners able to deliver value more quickly and cheaply direct to the customer. Experts have argued that transactions using e-commerce come far closer to the economists ideal of perfect competition than transactions using traditional media as barriers to entry are lowered transaction costs are reduced and buyers have improved access to information see Shapiro Varian 1999 Wyckoff 1997 . There are three main responses to the developments in business-to-business transactions via the Internet being observed Wright Dyer 2000 E-commerce buying and selling via the Internet Supply chain integration collaboration throughout the total value chain and Fully integrated e-business internal and external integration sharing real-time information resulting in bricks-and-clicks or clicks-and-mortar hybrid organizations . Wright and Dyer also identify a fourth derivative enterprise resource planning ERP however this focuses on developing an intranet for internal integration within a firm and less on relationships between businesses. Here we shall focus on the three B2B outcomes identified.

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