TAILIEUCHUNG - User Experience Re-Mastered Your Guide to Getting the Right Design- P4

User Experience Re-Mastered Your Guide to Getting the Right Design- P4: Good user interface design isn't just about aesthetics or using the latest technology. Designers also need to ensure their product is offering an optimal user experience. This requires user needs analysis, usability testing, persona creation, prototyping, design sketching, and evaluation through-out the design and development process. | User Experience Re-Mastered Your Guide to Getting the Right Design Buxton s view sketching can still be a useful tool requirements elicitation brainstorming workflow analysis and conceptual design. Let this chapter be a source of insight and inspiration about the mysterious thing called design and its primary activity - sketching. Societies do not evolve because their members simply grow old but rather because their mutual relations are transformed. Ilya Prigogine THE QUESTION OF DESIGN If design is so important yet neglected and if we should be taking steps to remedy that situation then perhaps it makes sense to clarify what we mean by design. Here is where the trouble starts. Take any room of professionals and ask them if they know what design is or what a designer is. Almost everyone will answer in the affirmative and yet practically everyone s definition will be different. That is to say people s definitions are so broad that almost every act of creation from writing code building a deck making a business plan and so on can be considered design. If one goes to the literature instead of one s colleagues the result will be pretty much the same. The problem is when a word means almost anything or everything it actually means nothing. It is not precise enough to be useful. Take your typical company trying to develop a new product for example. If those creating the business plan planning the sales and marketing campaign writing the software performing usability studies etc. are all doing design then how can I be arguing that we need to incorporate design into the process By that definition of design it is already there at every level of the organization and every stage of the process. Now I could be wrong about this. For example the well-known writer and psychologist Don Norman has stated in an epilogue to his most recent book Norman 2004 We are all designers. I have the highest degree of respect for Don but in my opinion this is nonsense Yes we all choose colors .

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