TAILIEUCHUNG - Lecture Electronic commerce - Chapter 18: Social Networks and Industry Disruptors in the Web 2.0 Environment

Lecture Electronic commerce - Chapter 18: Social Networks and Industry Disruptors in the Web Environment learning objectives: Understand the Web revolution, social and business networks and industry and market disruptors. Describe Google and the search engine industry, the impact on advertisement, and the industry competition. Understand the concept, structure, types and issues of virtual communities. Understand the social and business networks and describe MySpace, Flicker, Facebook, CyWorld, and other amazing sites | Chapter 18 Social Networks and Industry Disruptors in the Web Environment 2008 Pearson Prentice Hall Electronic Commerce 2008 Efraim Turban et al. Learning Objectives 1. Understand the Web revolution social and business networks and industry and market disruptors. 2. Describe Google and the search engine industry the impact on advertisement and the industry competition. 3. Understand the concept structure types and issues of virtual communities. 4. Understand the social and business networks and describe MySpace Flicker Facebook CyWorld and other amazing sites. 18-2 Learning Objectives 5. Understand the person-to-person video sharing and describe YouTube and its competitors. 6. Describe business networks. 7. Describe why the travel and hospitality industry is moving so rapidly to Web . 8. Describe the concept of P2P landing and the story of ZOPA and Prosper. 18-3 Learning Objectives 9. Describe how the entertainment industry operated in the Web environment. 10. Describe some of the enablers of the Web revolution blogging wikis mushups etc. 11. Understand the financial viability that accompanies digital Web implementation. 12. Describe the anticipated future of EC and the Web concept. 18-4 The Web Revolution Social Networks Innovations and Industry Disruptors Web The popular term for advanced Internet technology and applications including blogs wikis RSS and social bookmarking. Web offers greater collaboration among Internet users and other users content providers and enterprises than Web Foundation of Web The Web as a democratic personal and do-it- yourself medium of communications 18-5 The Web Revolution Social Networks Innovations and Industry Disruptors Representative Characteristics of Web The ability to tap into the collective intelligence of users Making data available in new or never-intended ways The presence of lightweight programming techniques and tools that let nearly anyone act as a developer The

• Thương mại điện tử
• Lecture Electronic commerce
• Electronic commerce
• Social Networks
• Web 2 0 Environment
• Describe business networks
• Describe the anticipated future
• Lecture Electronic Commerce (E Commerce)
• Electronic Commerce (E Commerce)
• Bài giảng Thương mại điện tử
• Retailing in Electronic Commerce
• E tailing business models
• Online employment market
• Electronic Commerce Payment Systems
• Online payments
• Credit cards online
• Stored value cards
• Marketing in E Commerce
• Advertising in E Commerce
• Building one to one relationships
• Pure versus partial EC
• EC organizations
• Brick and mortar organizations
• Products and Services
• Describe online
• Describe electronic retailing
• Employment market
• B2B E Commerce
• B2B models
• Sell side marketplace
• Sell side intermediaries
• E Commerce security
• Fraud protection
• Protection EC networks
• Justification of Electronic Commerce
• Describe some economic principles
• Investment categories
• EC activities
• EC processes
• e marketplaces
• Intellectual property law
• Free speech issues
• Business ethics
• Monitoring employees
• Order fulfillment
• Supply chain
• EC support services
• Business Environment
• Business models
• Business networks
• Electronic market
• Private E Markets
• Describe the B2B field
• Group purchasing models
• Describe other procurement methods
• E Supply Chains
• Collaborative Commerce
• Corporate Portals
• Describe collaborative planning
• Innovative EC Systems
• E Government
• Consumer to Consumer Commerce
• Describe online publishing
• Mobile Computing
• Define mobile commerce
• Personal digital assistant
• Wireless mobile computing
• Information assurance
• Security Survey
• CIA security triad
• EC Security Policies
• E Commerce Strategy
• Global EC
• Planning process
• Business plan
• Building E Commerce Applications
• B2C Storefronts
• E Procurement
• Discuss electronic bill
• Payment card
• Processing Cards Online
• Negotiating online
• Discuss competition
• Describe electronic catalogs
• Consumer behavior
• Market research
• Describe consumer market
• Describe Internet marketing
• Describe permission marketing
• B2B Exchanges
• Define dynamic trading
• Discuss B2B networks
• Public exchange
• Ownership of Exchanges
• Dynamic Trading
• E Auctions
• Bartering and Negotiations
• Describe forward
• Reverse auctions
• Describe bartering
• Reverse logistics
• Administrative activities
• Global Logistics Systems