TAILIEUCHUNG - The Impact of Corporate Social Responsibility and Internal Marketing on Employee Turnover Intentions with the Mediating Role of Organizational Commitment

This study aims to investigate the impact of corporate social responsibility and internal marketing on employee turnover intentions, considering the mediating role of organizational commitment. | The Impact of Corporate Social Responsibility and Internal Marketing on Employee Turnover Intentions with the Mediating Role of Organizational Commitment Technium Social Sciences Journal Vol. 4 121-134 March 2020 ISSN 2668-7798 The Impact of Corporate Social Responsibility and Internal Marketing on Employee Turnover Intentions with the Mediating Role of Organizational Commitment Hasan Boudlaie Member of University of Tehran kish international campus Tehran Iran hasanboudlaie@ Behrouz Keshavarz Nik . in executive Management Kish International Campus University of Tehran Tehran Iran Mohammadhosein Kenarroodi PhD candidate Department of Social and Behavioral Sciences Kish International Campus University of Tehran Tehran Iran Abstract. Employee turnover is one of the most important phenomena in the study of individuals organizational behavior. For this reason organizations able to identify effective factors in employee turnover are more likely to employ more effective policies and methods to maintain their human resources before they leave the organization. This study aims to investigate the impact of corporate social responsibility and internal marketing on employee turnover intentions considering the mediating role of organizational commitment. The present research is practical in purpose descriptive in data collection methodology and a survey research in type. The research population consisted of all employees in all Tehran branches of the Melli Bank of Iran amounting to 9405 people. The Cochran formula was used to determine the sample size which yielded a sample size of 369 people. This research employs the clustering method for sampling and a standard survey for data collection. The statistical method utilized in this study is the structural equation method and all statistical analysis was performed using SPSS19 and AMOS23 softwares. Testing the research hypotheses revealed that social responsibility and

• Xã hội học
• Impact of corporate social responsibility
• Corporate social responsibility and internal marketing
• Employee turnover intention
• Role of organizational commitmen
• SPSS19 and AMOS23 softwares
• Social responsibility factor
• Business performance of enterprise
• Cohesion and opportunistic workers’ behavior
• Corporate social responsibility
• Activities of corporate social responsibility
• Enhancing Corporate Reputation
• Assessing Corporate Social Responsibility
• Private sector banks
• Employees of the bank
• Listed companies in the sports industry
• Panel data
• Super efficiency DEA
• Tobit model
• Ethical CSR activities
• Brewing transnational corporation
• Cronbach Alpha for test retest reliability
• Impact of business organization
• Summary of Doctorral dissertation
• Summary of Doctorral dissertation in Economics
• Corporate social responsibility reports
• Financial performance
• Listed companies on Vietnam’s stock market
• Affecting factors
• Foreign direct investment enterprises
• Environmental protection
• Community participation
• Garment and textile firms
• Supply chain management
• Export product ratio
• SCM program integrates activity
• Logistic customer satisfaction
• Environmental contribution Human resource
• Opinions of logistics customer
• Structural equation modeling technique
• Customer loyalty
• Vietnam banking sector
• Banking services
• Green environment
• Ethical responsibility
• Expanding Core Revenue
• Membership and Sponsorship
• Mission Integral
• spread application
• relationship capital
• product innovation
• BMC Public Health
• Public health
• Retail food environment
• Healthy food retail
• Affective organizational commitment
• Banking sector
• Internal corporate social responsibility
• Internal CSR practices
• Organizational Commitment (OC)
• Normative commitment