TAILIEUCHUNG - Moderating influence of corporate social responsibility on organizational performance of brewing transnational corporation

The objectives of the study are to examine the effect of Environmental focused CSR activities on corporate image and also to investigate the effect of Ethical CSR activities on Customer Relation. 240 copies of questionnaire were administered to Nigeria brewery staffs in Ogun State, Nigeria to get primary data that treated and tested appropriate research questions and hypotheses accordingly. | Moderating influence of corporate social responsibility on organizational performance of brewing transnational corporation International Journal of Data and Network Science 2 2018 49 56 Contents lists available at GrowingScience International Journal of Data and Network Science homepage ijds Moderating influence of corporate social responsibility on organizational performance of brew- ing transnational corporation Olufemi Akinbolaa Kowo Solomonb Omolola Akinbolab and Stephen Ibidunnic a Department of Business Administration Federal University of Agriculture Abeokuta Nigeria b Department of Business and Entrepreneurship Kwara State University Malete Nigeria c Department of Business Management Covenant University Ota Nigeria CHRONICLE ABSTRACT Article history In recent time corporate social responsibility CSR has been a critical item on the agenda for Received May 1 2018 many business firms. Organizations now go beyond their economic obligations and are particu- Received in revised format June larly meticulous in considering and assessing the impact of their activities on the environment. 16 2018 The objectives of the study are to examine the effect of Environmental focused CSR activities on Accepted July 22 2018 Available online corporate image and also to investigate the effect of Ethical CSR activities on Customer Relation. July 22 2018 240 copies of questionnaire were administered to Nigeria brewery staffs in Ogun State Nigeria to Keywords get primary data that treated and tested appropriate research questions and hypotheses accord- CSR ingly. The study adopted survey method and Cronbach Alpha for test retest reliability. The study Customer Relations found out that there was a significant relationship between ethical activity and customer relations Environment Activities and the relationship between environment activities and corporate image was significant. The Corporate image study recommends the managements should ensure they plan .

• Kĩ thuật Viễn thông
• Ethical CSR activities
• Corporate social responsibility
• Brewing transnational corporation
• Cronbach Alpha for test retest reliability
• Impact of business organization
• Measuring
• Demonstrating and focusing
• Literacy and Basic
• business plan completion
• Organization Information
• Legal Information