TAILIEUCHUNG - Voluntary corporate social responsibility (VCSR) – an entrepreneur’s perspective (with special reference to business units in Bangalore, India)

This paper attempts for a randomized trial of empirically investigating 50 SMEs in and around Bangalore, India and hypothetically reveals that most of them are not keen in associating with ongoing Government sponsored development programs, rather are interested in the formation of clusters to take up VCSR programs, agreeable for 1% to 2% of their net profit contributions, welcome the involvement of local NGOs and other consulting organizations for improved impact of VCSR and so on. | Voluntary corporate social responsibility VCSR an entrepreneur s perspective with special reference to business units in Bangalore India International Journal of Management IJM Volume 7 Issue 6 September October 2016 36 Article ID IJM_07_06_004 Available online at http ijm JType IJM amp VType 7 amp IType 6 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication VOLUNTARY CORPORATE SOCIAL RESPONSIBILITY VCSR AN ENTREPRENEUR S PERSPECTIVE WITH SPECIAL REFERENCE TO BUSINESS UNITS IN BANGALORE INDIA Harish G Ugraiah Associate Professor Faculty of Management Studies PES University Bangalore. India. Dr. M. S. Ranga Raju Professor Faculty of Management Studies PES University Bangalore. India. ABSTRACT Indian development sector has witnessed an unprecedented interests and investments across the value chain demonstrating the highly stable economy that has lead to a great momentum for Corporate Social Responsibility CSR contributions under the ambit of new Companies Act 2013 which mandates companies with an annual turnover of 10 Billion INR or more or a net worth of 5 Billion INR or more or a net profit of 50 Million INR or more to spend at least 2 percent of their average net profit over the previous three years towards CSR programmes. Thus a common adoption of Corporate Social Responsibility CSR practices by eligible companies is expected to have far-reaching implications on economy in coming years. If the non-eligible micro mini and small business enterprises across India that together contribute approximately 8 percent to GDP 45 percent to the manufacturing output and 40 percent to the exports initiate their voluntary contributions towards Social Responsibility activities the quantum of investment may match that by eligible companies and the resultant implications will be highly considerable if measured on a proper scale. With this background the author has .

• Kinh tế học
• Trial of empirically investigating 50 SMEs
• Government sponsored development programs
• Formation of clusters
• Involvement of local NGOs
• Voluntary Corporate Social Responsibility