TAILIEUCHUNG - Lecture Marketing research (12th edition) - Chapter 4: Research design and implementation

Lecture Marketing research (12th edition) - Chapter 4: Research design and implementation. In this chapter, the following content will be discussed: Types of research, detective funnel, relationship between data collection method and category of research,. | Marketing Research Aaker, Kumar, Leone and Day Twelfth Edition Instructor’s Presentation Slides Chapter Four Research Design and Implementation 2 Marketing Research 12th Edition Research Design and Implementation 3 Research design is the detailed blueprint to guide the implementation of a research study toward the realization of its objectives Preliminary Planning Stage Research Design Implementation Marketing Research 12th Edition Types of Research 4 Marketing Research 12th Edition Detective Funnel Many research studies use combination of all three research techniques: Exploratory techniques - generate all possible reasons for a problem Descriptive and Causal approaches - narrow the probable causes 5 Marketing Research 12th Edition Relationship between Data Collection Method and Category of Research 6 Marketing Research 12th Edition Research Tactics and Implementation Once the research approach has been chosen, develop the following: Specifics of measurements Plan for choosing the .

• Marketing - Bán hàng
• Marketing research
• Lecture Marketing research
• Data collection
• Descriptive research
• Data analysis
• Research design
• Nghiên cứu thị trường
• Marketing environment
• Managing marketing research
• Research ethics
• Marketing research process
• Online marketing research
• Social media research
• Online qualitative research
• Online survey research
• External marketing environment
• Marketing concept
• Communicating the research results
• Research report
• Managerial decision making
• The marketing research process
• Observational research designs
• Data collection approaches
• Causal research designs
• Qualitative research
• Essentials of marketing research
• Measurement and scaling
• Nature of marketing research
• Planning the research project
• Experimental research techniques
• Project Manager
• Marketing research department
• Marketing intelligence
• Marketing research essentials
• Management decision making
• Problem definition
• Exploratory research
• Traditional survey research
• Qualitative data analysis
• Quantitative data analysis
• Global marketing research
• Applied marketing research
• Internet focus groups
• Survey research
• Types of survey error
• Marketing research on the internet
• Issues in data collection
• Attitude measurement
• Marketing research industry
• Services producers
• Causal research
• Syndicated data
• Conduct marketing research
• Marketing data
• Secondary sources
• Marketing mix measures