TAILIEUCHUNG - Ebook Research methods for business (7/E): Part 2

(BQ) Part 2 book “Research methods for business” has contents: Experimental designs, sampling, quantitative data analysis, quantitative data analysis - hypothesis testing, qualitative data analysis, the research report. | CHAPTER 10 Experimental designs LEARNING OBJECTIVES After completing Chapter 10, you should be able to: 1. Describe lab experiments and discuss the internal and external validity of this type of experiment. 2. Describe field experiments and discuss the internal and external validity of this type of experiment. 3. Describe, discuss, and identify threats to internal and external validity and make a trade-off between internal and external validity. 4. Describe the different types of experimental designs. 5. Discuss when and why simulation might be a good alternative to lab and field experiments. 6. Discuss the role of the manager in experimental designs. 7. Discuss the role of ethics in experimental designs. INTRODUCTION In Chapter 6, we examined basic research strategies. We distinguished experimental from non‐experimental approaches and explained that experimental designs are typically used in deductive research where the researcher is interested in establishing cause‐and‐effect relationships. In the last three chapters we discussed non‐experimental approaches to primary data collection. In this chapter we look at experimental designs. Consider the following three scenarios. 165 166 research methods for business EXAMPLE Cause-and-effect relationship after randomization Scenario A Scenario B A manufacturer of luxury cars has decided to launch a global brand communications campaign to reinforce the image of its cars. An 18‐month campaign is scheduled that will be rolled out worldwide, with advertising in television, print, and electronic media. Under the title “Bravura”, a renowned advertising agency developed three different campaign concepts. To determine which of these concepts is most effective, the car manufacturer wants to test their effects on the brand’s image. But how can the car manufacturer test the effectiveness of these concepts? A study of absenteeism and the steps taken to curb it indicates that .

• Y khoa - Dược
• Research methods
• Experimental designs
• Quantitative data analysis
• Quantitative data analysis
• Qualitative data analysis
• The research report
• Business research
• Business research methods
• Lecture Business research methods
• Essentials of research
• Research design
• Research guides decisions
• Research revelations
• Research should reduce risk
• Ethics in business research
• Research revelation
• Ethical violations
• Lecture Research methods
• Phương pháp nghiên cứu
• Bài giảng Phương pháp nghiên cứu
• Research philosophies
• Ethics of research
• Ebook Research methods for business students
• Research methods for business students
• Research methods business students
• The nature of business
• The structure of this book
• Building and clarify the research
• Language of research
• Extraneous variables
• Business decision
• Research process
• Research question
• Secondary data sources
• Qualitative research
• Data sources
• Observation studies
• Analysis of data
• Research industry works
• Internal research sources
• Research design descriptors
• Management research
• Data collection methods
• Understanding scientific research
• Scientific research
• Ensuring research validity
• Measurement techniques
• Sampling methods
• Research methods for business
• Data analysis
• Managerial decision making
• Some statistical terms
• Designing the research
• Methods in psychology
• Mixed methods in psychological research
• Mixed Methods
• Multi method research
• Psychological research
• Multivariate analysis
• Multivariate techniques
• Presenting insights
• Written reports
• Presentation techniques
• Experiments challenge perceptions
• Evaluation of experiments
• Modes of data collection
• Dilemma for surveys
• Characteristics of measurement
• Levels of measurement
• Measurement scales
• Scaling Process