TAILIEUCHUNG - Lecture Business research methods (11/e): Chapter 7 - Donald R. Cooper, Pamela S. Schindler

This chapter explains how qualitative methods differ from quantitative methods. It also provides examples of the types of research that may use qualitative methods and introduces the primary qualitative methodologies. | Chapter 7 Qualitative Research McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. This chapter explains how qualitative methods differ from quantitative methods. It also provides examples of the types of research that may use qualitative methods and introduces the primary qualitative methodologies. Learning Objectives Understand . . . How qualitative methodologies differ from quantitative methodologies. The controversy surrounding qualitative research. The types of decisions that use qualitative methodologies. The different qualitative research methodologies. 7- Web as a Source “It is better to think of the Web . . . as the sounds of independent voices, just like the street corner soapbox preacher or that friend of yours who always recommends the best books.” David Meerman Scott marketing strategist and author, The New Rules of Marketing and PR 7- PulsePoint: Research Revelation 62 The percent of wealthy consumers reporting .

• Quản trị kinh doanh
• Business research
• Business research methods
• Lecture Business research methods
• Essentials of research
• Qualitative research
• Data sources
• Ethics in business research
• Research revelation
• Ethical violations
• Research design
• Research guides decisions
• Business decision
• Research process
• Research revelations
• Research should reduce risk
• Analysis of data
• Business research process
• Business research design
• Questionnaire design
• Ebook Business research method
• Information systems
• Theory building
• The business research process
• Business decisions
• Business intelligence
• Language of research
• Extraneous variables
• Research question
• Secondary data sources
• Observation studies
• Research industry works
• Internal research sources
• Research design descriptors
• Research in business
• Thinking like a researcher
• The research process
• The research question through secondary
• Ebook Research methods for business students
• Research methods for business students
• Research methods business students
• The nature of business
• The structure of this book
• Building and clarify the research
• Designing the research
• Multivariate analysis
• Multivariate techniques
• Presenting insights
• Written reports
• Presentation techniques
• Experiments challenge perceptions
• Evaluation of experiments
• Modes of data collection
• Dilemma for surveys
• Characteristics of measurement
• Levels of measurement
• Measurement scales
• Scaling Process
• Measurement skepticism
• Question content