TAILIEUCHUNG - Lecture Business and administrative communication (11th edition): Chapter 16 - Kitty O. Locker, Donna S. Kienzler

Chapter 16 - Creating visuals and data displays. In this chapter, we will address the following questions: When to use visuals and data displays, how to create effective visuals and data displays, how to integrate visuals and data displays into text, how to use conventions for specific visuals and data displays. | Chapter 16 Creating Visuals and Data Displays Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter 16 Learning Objectives LO 16-1 When to use visuals and data displays LO 16-2 How to create effective visuals and data displays LO 16-3 How to integrate visuals and data displays into text LO 16-4 How to use conventions for specific visuals and data displays Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Visuals Help make data meaningful Support arguments Help communicate points Enhance oral presentations Present numbers dramatically Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Use Visuals To Present ideas completely Find relationships Make points vivid Emphasize material Present material concisely, with less repetition Every visual should tell a story Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Visual Design Guidelines Check

• PR - Truyền thông
• Administrative communication
• Business communication
• Business communication environment
• Creating visuals
• Data displays
• Business and administrative communication
• Navigating the business communication environment
• Designing documents
• Building goodwill
• Communication process
• Effective messages
• Analysis questions
• Analyze individuals
• Analyze organizations
• Negative situations
• Business environment
• Corporate culture
• Composing activities
• Designing documents
• Page design guidelines
• Communicating across cultures
• Intercultural communicator
• Team interactions
• Team leadership
• Sharing informative
• Positive messages
• Communicating across cultures