TAILIEUCHUNG - Lecture Business and administrative communication: Chapter 6 - Kitty O. Locker, Donna S. Kienzler

Chapter 6 - Designing documents. In this chapter, we will address the following questions: What document design is important and how to incorporate it into the writing process, the four levels of document design, and how they can help you critique documents, guidelines for document design, how to design brochures, how to design infographics, how to design web pages, how to do basic usability testing on your documents. | Chapter 6 Designing Documents Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter 6 Learning Objectives LO 6-1 What document design is important and how to incorporate it into the writing process LO 6-2 The four levels of document design, and how they can help you critique documents LO 6-3 Guidelines for document design LO 6-4 How to design brochures LO 6-5 How to design infographics LO 6-6 How to design web pages LO 6-7 How to do basic usability testing on your documents Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Why Design Matters Saves time and money Reduces legal problems Builds goodwill Looks inviting, friendly, easy to read Enhances credibility of writer Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Design: Part of Writing Think about design at each step As you plan, think about audience Skilled or busy? Read straight through or skip around? As you write,

• PR - Truyền thông
• Administrative communication
• Business communication
• Business communication environment
• Communication process
• Designing documents
• Page design guidelines
• Business and administrative communication
• Navigating the business communication environment
• Building goodwill
• Effective messages
• Analysis questions
• Analyze individuals
• Analyze organizations
• Negative situations
• Business environment
• Corporate culture
• Composing activities
• Designing documents
• Communicating across cultures
• Intercultural communicator
• Team interactions
• Team leadership
• Sharing informative
• Positive messages
• Communicating across cultures