TAILIEUCHUNG - Lecture Retailing in the 21st Century - Chapter 4: Business planning and structure

This chapter presents the following content: Present your business in the best possible light, put financial requirements and projections in writing, define your management style, determine the business structure and type of corporation yours will be,. | Ch. 4: Business Planning and Structure Present your business in the best possible light Put financial requirements and projections in writing Define your management style Determine the business structure and type of corporation yours will be Recruit a board of directors Research permit and license requirements in your field Identify local, state, and federal tax regulations and responsibilities This is the overview of topics at the beginning of Chapter 4. Business Plan Components The Preview - Cover page, contact info, executive summary The Business Description - Introduction, industry, competition The Marketing Plan - Positioning statement, how product will be sold, types of marketing and advertising planned Every business plan must contain the items on the list (on this slide and the next) in order to be seriously considered for funding by a bank or other potential investors. Landlords will also want to see the plan. Business Plan Components (continued) The Financial Plan – Cash .

• Quản trị kinh doanh
• Lecture Retailing
• Retailing in the 21st Century
• Business planning
• The retail industry
• Retail business
• Business planning
• Business structure
• The dynamic nature of retail
• Retail readiness
• The global marketplace
• Web site design
• Retailing management
• Lecture Retailing management
• Retailing strategy
• Merchandise management
• Store management
• Retail mix
• Types of retailers
• Customer buying behavior
• Stimulating need recognition
• Retail marketing strategy
• Financial strategy
• Retail locations
• Retail site location
• Human resource management
• Information systems
• Supply chain management
• Customer relationship management
• Managing merchandise assortments
• Merchandise planning
• Buying merchandise
• Setting retail prices
• Retail communication mix
• Managing the store
• Store layout
• Customer service
• Customer service strategies