TAILIEUCHUNG - Lecture Retailing in the 21st Century - Chapter 3: Retail location and design

This chapter presents the following content: Studying location options and related issues, negotiating a lease agreement, understanding lease terminology, using space to maximize sales and customer contact,. | : Retail Location and Design Studying location options and related issues Negotiating a lease agreement Understanding lease terminology Using space to maximize sales and customer contact Choosing store fixtures Working with landlords and government inspectors This is the overview of topics at the beginning of Chapter 3. Location, Location, Location! PROS CONS Main Street Good for convenience and specialty businesses Great foot traffic Good loans available in historic buildings Just off Main Street Better parking Lower rents Parking difficult, can be expensive Some signage restrictions Less visibility Less foot traffic This slide and the next four mention the various locations for retail stores and their possible benefits or drawbacks. Location, Location, Location! PROS CONS Neighborhoods Good for convenience and specialty businesses Good parking availability Peak business at earlier hours than mall sites Roadside Freestanding site Ample parking Clientele limited to the particular

• Quản trị kinh doanh
• Lecture Retailing
• Retailing in the 21st Century
• Business planning
• The retail industry
• Retail business
• Retail location
• Retail design
• The dynamic nature of retail
• Retail readiness
• Business structure
• The global marketplace
• Web site design
• Retailing management
• Lecture Retailing management
• Retailing strategy
• Merchandise management
• Store management
• Retail mix
• Types of retailers
• Customer buying behavior
• Stimulating need recognition
• Retail marketing strategy
• Financial strategy
• Retail locations
• Retail site location
• Human resource management
• Information systems
• Supply chain management
• Customer relationship management
• Managing merchandise assortments
• Merchandise planning
• Buying merchandise
• Setting retail prices
• Retail communication mix
• Managing the store
• Store layout
• Customer service
• Customer service strategies