TAILIEUCHUNG - Ebook Strategic management (15th edition): Part 2

(BQ) Part 2 book "Strategic management" has contents: Strategy generation and selection, strategy implementation, strategy execution, strategy monitoring, guidelines for case analysis. | Find more at Source: © motorlka/Fotolia 8 MyManagementLab® Improve Your Grade! Over 10 million students improved their results using the Pearson MyLabs. Visit ­ for simulations, tutorials, and end-of-chapter problems. m 254 254 21/08/14 11:25 AM Find more at Strategy Generation and Selection Chapter Objectives After studying this chapter, you should be able to do the following: 1. Describe a three-stage framework for choosing among alternative strategies. 2. Explain how to develop a Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, Strategic Position and Action Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, Internal-External (IE) Matrix, and Quantitative Strategic Planning Matrix (QSPM). 3. Identify important behavioral, political, ethical, and social responsibility c ­ onsiderations in strategy analysis and choice. 4. Discuss the role of intuition in strategic analysis and choice. 5. Discuss the role of organizational culture in strategic analysis and choice. 6. Discuss the role of a board of directors in choosing among alternative strategies. Assurance of Learning Exercises The following exercises are found at the end of this chapter. exercise 8A Should Unilever Penetrate Southeast Asia Further? exercise 8B Perform a SWOT Analysis for Unilever’s Global Operations exercise 8C Preparing a BCG Matrix for Unilever exercise 8D Developing a SWOT Matrix for adidas AG exercise 8E Developing a SPACE Matrix for adidas AG exercise 8F Developing a BCG Matrix for adidas AG exercise 8G Developing a QSPM for adidas AG exercise 8H Developing a SWOT Matrix for Unilever exercise 8I Developing a SPACE Matrix for Unilever exercise 8J Developing a BCG Matrix for your College or University exercise 8k Developing a QSPM for a Company that You Are Familiar With exercise 8l Formulating Individual .

• Quản trị kinh doanh
• Strategic management
• Strategy generation
• Strategy implementation
• Strategy execution
• Strategy monitoring
• Guidelines for case analysis
• Ebook Strategic management for travel and tourism
• Strategic management for travel and tourism
• Strategic choices
• Strategic implementation
• Analysis in strategic management
• Strategic alliances in the airline industry
• Lecture Strategic management
• Strategic leadership
• Analyzing strategic management cases
• Knowledge management
• Competitive advantages
• Strategic management trade offs
• Bài giảng Quản trị chiến lược
• Key terms
• Strategic thinking development progress
• Comprehensive framework
• Stages of strategic management
• Strategic actions
• Strategic competitiveness
• Strategic management process
• Sustained competitive advantage
• Internal environment analysis
• Human capital moderate the relationship
• Strategic thinking and strategic human resource management
• Human capital to enhance strategic HRM
• Effectively benefit from strategic thinking
• Significant effect on strategic HRM
• Lecture Management the new competitive landscape
• Management the new competitive landscape
• Technology strategy
• Strategic management model
• Cooperative strategy
• Strategic alliances
• Managerial labor markets
• Implementing strategy
• Strategic control
• Corporate governance
• Effective strategic leadership
• Ethical culture
• Learning organization
• Venture creation
• Corporate entrepreneurship
• Lecture Management
• The importance of strategic management
• The strategic management process
• Types of organizational strategies
• Explain why strategic management is important
• Internet strategies
• Competitor analysis
• External environmental analysis
• Business level strategy
• Competitive advantage
• Competitive dynamics
• Competitive rivalry
• Corporate level strategy
• Corporate strategy
• Restructuring strategies
• Effective acquisitions
• International strategy
• International strategy lifecycle
• Managerial Ccontrol
• Organizational structure
• Functional structure
• Internal corporate venturing
• Strategic market management
• Lecture Strategic market management
• Quản lý thị trường chiến lược
• Strategic analysis
• Strategic groups