TAILIEUCHUNG - Ebook Essentials of marketing research (4E): Part 2

(BQ) Part 2 book "Essentials of marketing research" has contents: Marketing decision-support system, global marketing research, applied marketing research, evaluation, reports and presentation, qualitative data analysis, quantitative data analysis. | 6/23/05 10:44 AM Page 278 . 10 Quantitative data analysis Objectives After reading this chapter, you should be able to: • understand how to identify meaningful patterns in research data • understand how to convert into tables data collected with research instruments • understand how to code questions • understand how to analyse data with statistical methods • appreciate how the computer can be used to transform and facilitate the interpretation of research data. Keywords analysis analysis of variance averages chi-square cluster analysis coding conjoint analysis correlation editing factor analysis hypothesis interpretation mean median mode multidimensional scaling multiple regression non-parametric proportion regression standard deviation tabulation t test variance Z test 6/23/05 10:44 AM Page 279 . Quantitative data analysis Plan of Chapter 10 279 6/23/05 10:44 AM Page 280 . 280 Chapter 10 • Quantitative data analysis INTRODUCTION In this chapter we examine how research results are analysed to establish meaningful patterns. The steps involved in converting completed research instruments into tables are examined, together with the coding of answers to questions and the statistical treatment of survey data. Finally, we consider the role of the computer in transforming and facilitating the interpretation of research data. INTERPRETATION Interpretation and analysis are closely related. If one or the other is not carried out properly, the success of a study cannot be assured. Consider the cases that follow. In the first, improper interpretation is the problem and, in the second, improper analysis is the problem. IMPROPER INTERPRETATION A producer of a branded fast-moving consumer product, which also markets an own-label or private brand version to a large supermarket chain, noted the following sales returns from the supermarket. The figures show that .

• Kinh tế học
• Qualitative data analysis
• Quantitative data analysis
• Essentials of marketing research
• Marketing research
• Global marketing research
• Applied marketing research
• Quantitative analysis of qualitative data
• Using voyant tools
• Investigate the sales marketing interface
• The Sales Marketing Interface
• Qualitative data visualisation
• Qualitative marketing research
• Essentials of nursing research
• Nursing research
• Systematic reviews
• Qualitative studies
• Qualitative data
• Analysis of qualitative data
• Research methods
• Lecture Research methods
• Phương pháp nghiên cứu
• Bài giảng Phương pháp nghiên cứu
• Analysing qualitative data
• Data reduction
• Preparing data for quantitative analysis
• Basic data analysis
• Quantitative research
• Experimental designs
• The research report
• Designing the questionnaire
• Communicating marketing research findings
• home reading 4
• dat analysis
• Qualitative Analysis
• Intepretation of Interview
• Case Studies
• Observations
• Thematic analysis
• Inter coder reliability
• Design talks
• Detailed description
• Technology enhanced lessons
• Managerial economics
• Multiple regression analysis
• Qualitative information
• Data issues
• Advanced panel data methods
• Pooling cross sections across
• Chromatography A
• Non targeted analysis
• Highresolution mass spectrometry
• Information rich mass data
• ROIMCR methods
• Business research
• Business research methods
• Lecture Business research methods
• Analysis of data
• Qualitative research
• Researcher involvement
• BMC Bioinformatics
• Sense making
• Complex workflow
• Cognitive tasks
• Systems biology
• Network analysis
• BMC Musculoskeletal Disorders
• Primary care
• Low back pain
• Diagnostic imaging
• Cohort study
• Administrative data analysis
• Qualitative study
• Bài viết về nông nghiệp
• Aquatic insects
• Hoang Lien National Park
• Quantitative analysis