TAILIEUCHUNG - Lecture Research methods - Chapter 11: Introduction to qualitative data analysis

Lecture Research methods - Chapter 11 "Introduction to qualitative data analysis" presents the following content: What is qualitative data? goal(s) of qualitative data analysis, data reduction, content analysis, coding. | Introduction to Qualitative Data Analysis Samuel K. Frimpong (.) Outline of presentation What is qualitative data? Goal(s) of qualitative data analysis Data Reduction Content analysis coding Raw Data in Qualitative Studies Text/words Picture(s) Video(s) Sources: Interview, focus group discussion, observation, Internet etc. Basic Types of Qualitative Data What participants describe What participants say or write about the topic or phenomenon of interest What Participants Describes According to Holliday (2002), “what participants describe” includes the following five types of data. Description of behaviour – what people are seen or heard doing or saying. Description of event – behaviour defined either by people in the setting (. meeting) or by the researcher (. customer service). Description of institution – the way the setting operates in terms of regulations, tacit rules and ritual. Description of appearance – what the setting or people in it look like (. space, .

• Xã hội học
• Research methods
• Lecture Research methods
• Phương pháp nghiên cứu
• Bài giảng Phương pháp nghiên cứu
• Analysing qualitative data
• Data reduction
• Business research
• Business research methods
• Lecture Business research methods
• Essentials of research
• Research design
• Research guides decisions
• Research revelations
• Research should reduce risk
• Ethics in business research
• Research revelation
• Ethical violations
• Research philosophies
• Ethics of research
• Ebook Research methods for business students
• Research methods for business students
• Research methods business students
• The nature of business
• The structure of this book
• Building and clarify the research
• Language of research
• Extraneous variables
• Business decision
• Research process
• Research question
• Secondary data sources
• Qualitative research
• Data sources
• Observation studies
• Analysis of data
• Research industry works
• Internal research sources
• Research design descriptors
• Management research
• Data collection methods
• Understanding scientific research
• Scientific research
• Ensuring research validity
• Measurement techniques
• Sampling methods
• Research methods for business
• Data analysis
• The research report
• Managerial decision making
• Some statistical terms
• Designing the research
• Methods in psychology
• Mixed methods in psychological research
• Mixed Methods
• Multi method research
• Psychological research
• Multivariate analysis
• Multivariate techniques
• Presenting insights
• Written reports
• Presentation techniques
• Experiments challenge perceptions
• Evaluation of experiments
• Modes of data collection
• Dilemma for surveys
• Characteristics of measurement
• Levels of measurement
• Measurement scales
• Scaling Process