TAILIEUCHUNG - Ebook Managerial economics and business strategy (8th edition): Part 2

(BQ) Part 2 book "Managerial economics and business strategy" has contents: Basic oligopoly models, pricing strategies for firms with market power, the economics of information, advanced topics in business strategy, a manager’s guide to government in the marketplace,.and other contents. | 12/20/12 9:05 AM Page 274 Confirming Pages CHAPTER EIGHT Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Learning Objectives After completing this chapter, you will be able to: LO1 Identify the conditions under which a firm operates as perfectly competitive, monopolistically competitive, or a monopoly. LO2 Identify sources of (and strategies for obtaining) monopoly power. LO3 Apply the marginal principle to determine the profit-maximizing price and output. LO4 Show the relationship between the elasticity of demand for a firm’s product and its marginal revenue. LO5 Explain how long-run adjustments impact perfectly competitive, monopoly, and monopolistically competitive firms; discuss the ramifications of each of these market structures on social welfare. LO6 Decide whether a firm making short-run losses should continue to operate or shut down its operations. HEADLINE McDonald’s New Buzz: Specialty Coffee Recently, McDonald’s unveiled plans to roll out McCafé in the United States, a premium line of coffee that includes cappuccino, latte, and iced mocha. The recession during the late 2000s in the United States left some analysts questioning whether it was the right time for McDonald’s to roll out its line of new specialty drinks. However, McDonald’s quickly saw a tripling of its share of . coffee sales. Why do you think McDonald’s embarked on the program, and related, what do you think was the source of its success? Do you think this new product line will have a sustainable impact on the company’s bottom line? Explain. LO7 Illustrate the relationship between marginal cost, a competitive firm’s short-run supply curve, and the competitive industry supply; explain why supply curves do not exist for firms that have market power. LO8 Calculate the optimal output of a firm that operates two plants and the optimal level of advertising for a firm that enjoys .

• Ngân hàng - Tín dụng
• Managerial economics
• Business strategy
• Basic oligopoly models
• Pricing strategies
• Advanced topics
• Business strategy
• Lecture Managerial economics
• Market interactions
• Fundamentals of managerial economics
• Marginal analysis
• Marginal benefit
• Economic principles
• Kinh tế học quản lý
• Price discrimination
• Monopolistic competition
• Oligopoly games
• Traditional oligopoly models
• Capital market
• Labour market
• Economic equations
• Economic applications
• Economic applications of derivatives
• Economic application
• Multi variable functions
• Constrained optimization
• Scatter diagram
• Forms of money
• Monetary policy
• Perfect competition
• Demand function
• Supply function
• Quantitative demand analysis
• Theory of individual behavior
• Demand estimation
• Production function
• Costs of production
• Organizing production