TAILIEUCHUNG - Lecture Managerial accounting for managers - Appendix A: Pricing products and services

In this appendix, we are concerned with the more common situation in which a business is faced with the problem of setting its own prices. Clearly, the pricing decision can be critical. If the price is set too high, customers won’t buy the company’s products. If the price is set too low, the company’s costs won’t be covered. | Pricing Products and Services Appendix A Appendix A: Pricing Products and Services This appendix focuses on pricing products and services. It explains the economist’s approach to pricing, the absorption costing approach to cost-plus pricing, and the meaning of target costing. Learning Objective A-1 Compute the profit-maximizing price of a product or service using the price elasticity of demand and variable cost. Learning objective A-1 is to compute the profit-maximizing price of a product or service using the price elasticity of demand and variable cost. The Economists’ Approach to Pricing Elasticity of Demand The price elasticity of demand measures the degree to which the unit sales of a product or service are affected by a change in unit price. Change in Price versus Change in Unit Sales Economists’ look at pricing by examining the price elasticity of demand for the good or service. The price elasticity of demand measures the degree of change in sales impacted by a change in price.

• Kế toán - Kiểm toán
• Pricing products
• Managerial accounting for managers
• Managerial accounting
• Lecture Managerial accounting
• Profitability analysis
• Price elasticity
• Financial statement
• Introduction to business
• Business systems
• Environment of business
• Business enterprise
• Business essentials
• Lecture Marketing
• Marketing process
• Targeting marketing opportunities
• Satisfying marketing opportunities
• Pricing approaches
• Marketing for Hospitality and Tourism
• Distribution channels
• Promoting products
• Destination marketing
• Next year's marketing plan
• Building customer relationships
• Foundations of business
• The best employees
• Satisfying employees
• Pricing products that satisfy customers
• Understanding information
• Service department allocations
• Operating departments
• Service departments
• Credit Derivatives
• Credit Linked Notes
• Synthetic Collateralized Debt Obligation Structures
• Credit Risk Modeling
• Credit Default Swaps
• Credit Related Spread Products
• Existing CRM Practice
• Customer Relationship Management
• Customer centric view
• Analysis of customer needs
• Development of individualized products