TAILIEUCHUNG - Lecture Managerial accounting (15/e): Appendix A - Garrison, Noreen, Brewer

Appendix A: Pricing products and services. In this appendix, we are concerned with the more common situation in which a business is faced with the problem of setting its own prices. Clearly, the pricing decision can be critical. If the price is set too high, customers won’t buy the company’s products. If the price is set too low, the company’s costs won’t be covered. | Pricing Products and Services Appendix A The Economists’ Approach to Pricing Elasticity of Demand The price elasticity of demand measures the degree to which the unit sales of a product or service are affected by a change in unit price. Change in Price versus Change in Unit Sales Price Elasticity of Demand Demand for a product is inelastic if a change in price has little effect on the number of units sold. Example The demand for designer perfumes sold at cosmetic counters in department stores is relatively inelastic. Price Elasticity of Demand Demand for a product is elastic if a change in price has a substantial effect on the number of units sold. Example The demand for gasoline is relatively elastic because if a gas station raises its price, unit sales will drop as customers seek lower prices elsewhere. Price Elasticity of Demand As a manager, you should set higher (lower) markups over cost when demand is inelastic (elastic). Price Elasticity of Demand Єd = ln(1 + % change in .

• Kế toán - Kiểm toán
• Managerial accounting
• Lecture Managerial accounting
• Financial statement
• Profitability analysis
• Pricing products
• Price elasticity
• Managerial accounting for managers
• Decision making
• Operations management majors
• Nonmanufacturing costs
• Classifications of costs
• Kế toán quản trị
• Managerial accounting information
• General cost classifi cations
• Product costs
• Process costing
• Standard costing systems
• Accounting information
• Managerial decision
• Process management
• Cost concepts
• Managerial accounting basics
• Managerial cost
• Period costs
• Lecture Financial and managerial accounting
• Financial statements
• Managerial decisions
• Financial accounting
• Dynamic business environment
• Reporting manufacturing activities
• Accounting principles
• Fundamental accounting principles
• Lecture Fundamental accounting principles
• Relevant costing
• Accounting activities
• Business activities
• Income statement
• Accounting cycle
• Accounting for merchandising operations
• Merchandising operations
• Capital budgeting decisions
• Time value of money
• Income taxes
• After tax cost