TAILIEUCHUNG - Lecture Communication research: Asking questions, finding answers: Chapter 17 - Joann Keyton

After reading this chapter, you should be able to: Select effective and appropriate data observation strategies; document data as evidence in complete and detailed notes; distinguish among the various forms of qualitative research methods; select the most appropriate qualitative research method for your research purpose or research question;. | Chapter 17 Reading and Writing the Qualitative Research Report A qualitative study is not complete until the research report is written Significantly different from quantitative report Researcher analyzes data and writes the analysis in back-and-forth reflective steps Writing the report is part of developing the interpretation of the data Copyright c 2001 The McGraw-Hill Companies, Inc. Characteristics of Qualitative Research Reports Author is a guide Helping the reader move through unfamiliar interaction Helping the reader see familiar interaction in a new way Does description and analysis increase readers’ understanding of how humans construct and share meaning? Copyright c 2001 The McGraw-Hill Companies, Inc. Parts of the Qualitative Research Report Introduction Summary of the literature Description of data collection and analytical techniques Report of the interpretation and analyses Implications of findings Future research Copyright c 2001 The McGraw-Hill Companies,

• PR - Truyền thông
• Communication research
• Quantitative communication research
• Qualitative communication research
• Lecture Communication research
• Data collection
• Observation strategies
• Quantitative research report
• Communication scholars
• Research questions
• Research process model
• Research process
• Research hypotheses
• Quantitative research hypotheses
• Planning research
• Research ethics
• Designing qualitative research
• Research objective
• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Qualitative research report
• Presenting the data
• Qualitative research
• Mutual simultaneous shaping
• Qualitative reports
• Scholarly research
• Methodological extremes
• Experimental design