TAILIEUCHUNG - Lecture Communication research: Asking questions, finding answers: Chapter 4 - Joann Keyton

Chapter 4 - Introduction to quantitative research. After reading this chapter, you should be able to: Describe quantitative research and its assumptions, identify examples of quantitative research, explain analytic deduction, explain the five-component model for quantitative research, explain the role of hypotheses in quantitative research,. | Chapter 4 Introduction to Qualitative Research Effective in capturing complexity of communication phenomena Sensitive to social construction of meaning Emphasizes communication environment of interactants Copyright c 2001 The McGraw-Hill Companies, Inc. What is Qualitative Research? Preserves the form and content of interaction Contextually bound Discourse is the data Analyzed for its qualities – empirical, inductive, and interpretive Aims for subjectivity Allows interactants’ voices to be heard Copyright c 2001 The McGraw-Hill Companies, Inc. Mutual Simultaneous Shaping The here and now Everything influences everything else Emphasis on process and the holistic frame of interaction Plausible explanations built on what is observed Copyright c 2001 The McGraw-Hill Companies, Inc. Analytic Induction From the specific to the general Explanations and theories emerge from the data Propositions formulated continuously throughout the data collection and data analysis process .

• PR - Truyền thông
• Communication research
• Quantitative communication research
• Qualitative communication research
• Lecture Communication research
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research report
• Communication scholars
• Research questions
• Research process model
• Research process
• Research hypotheses
• Quantitative research hypotheses
• Planning research
• Research ethics
• Designing qualitative research
• Research objective
• Organizing resources
• Quantitative research designs
• Posttest experimental design
• Qualitative research report
• Presenting the data
• Qualitative research
• Mutual simultaneous shaping
• Qualitative reports
• Scholarly research
• Methodological extremes
• Experimental design