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Chapter 4 - Introduction to quantitative research. After reading this chapter, you should be able to: Describe quantitative research and its assumptions, identify examples of quantitative research, explain analytic deduction, explain the five-component model for quantitative research, explain the role of hypotheses in quantitative research,. | Chapter 4 Introduction to Qualitative Research Effective in capturing complexity of communication phenomena Sensitive to social construction of meaning Emphasizes communication environment of interactants Copyright c 2001 The McGraw-Hill Companies, Inc. What is Qualitative Research? Preserves the form and content of interaction Contextually bound Discourse is the data Analyzed for its qualities – empirical, inductive, and interpretive Aims for subjectivity Allows interactants’ voices to be heard Copyright c 2001 The McGraw-Hill Companies, Inc. Mutual Simultaneous Shaping The here and now Everything influences everything else Emphasis on process and the holistic frame of interaction Plausible explanations built on what is observed Copyright c 2001 The McGraw-Hill Companies, Inc. Analytic Induction From the specific to the general Explanations and theories emerge from the data Propositions formulated continuously throughout the data collection and data analysis process . | Chapter 4 Introduction to Qualitative Research Effective in capturing complexity of communication phenomena Sensitive to social construction of meaning Emphasizes communication environment of interactants Copyright c 2001 The McGraw-Hill Companies, Inc. What is Qualitative Research? Preserves the form and content of interaction Contextually bound Discourse is the data Analyzed for its qualities – empirical, inductive, and interpretive Aims for subjectivity Allows interactants’ voices to be heard Copyright c 2001 The McGraw-Hill Companies, Inc. Mutual Simultaneous Shaping The here and now Everything influences everything else Emphasis on process and the holistic frame of interaction Plausible explanations built on what is observed Copyright c 2001 The McGraw-Hill Companies, Inc. Analytic Induction From the specific to the general Explanations and theories emerge from the data Propositions formulated continuously throughout the data collection and data analysis process Copyright c 2001 The McGraw-Hill Companies, Inc. Model for Qualitative Research Interdependent stages Revise the design after considering impact of each component Top triangle reflects design of the project Bottom triangle reflects activities in the field Copyright c 2001 The McGraw-Hill Companies, Inc. Conceptualizing Research Questions for Qualitative Research Based on previous literature Broadly stated Nondirectional Gives researcher latitude in following interesting paths Specific to the interaction context Copyright c 2001 The McGraw-Hill Companies, Inc. Assessing Research Questions Does the question ask how or what? Is the question nondirectional? Does it reference the research site? Copyright c 2001 The McGraw-Hill Companies, Inc. Assessing Research Questions Does the question: Focus on a specific type of interaction? Discover how meaning is developed/shared? Reveal naturally occurring communication not suitable for study in an experiment? Reveal unanticipated .
