TAILIEUCHUNG - Lecture Communication research - Chapter 15: Qualitative methods

In this chapter students will be able to: Distinguish among the various forms of qualitative research methods; identify the basic steps or process the researcher used to collect data; evaluate the method used for its ability to collect data that are valid, reliable, and credible;. | Chapter 15 Qualitative Methods Researcher using qualitative methods needs theoretical and social sensitivity Balance what is being observed with what is known Recognize subjective role of the researcher Think abstractly and make connections among data collected Copyright c 2001 The McGraw-Hill Companies, Inc. Field Interviewing Method for discovering how people Think and feel about their communication practices Order and assess their world Semidirected conversation Goal is to uncover participant's point of view More than just asking questions to get answers Interviews can be formal, informal, or both Copyright c 2001 The McGraw-Hill Companies, Inc. The Interview Process Conceptualize the interview study Review the topical and interview literature Develop the purpose of your study Develop research questions to guide your study Design the interview Decide how to find and select respondents Determine how many respondents are needed Generally enough when interviews are producing .

• PR - Truyền thông
• Communication research
• Lecture Communication research
• Research process
• Qualitative methods
• Field interviewing
• Interview process
• Quantitative communication research
• Qualitative communication research
• Quantitative research report
• Communication scholars
• Research questions
• Research process model
• Research hypotheses
• Quantitative research hypotheses
• Planning research
• Research ethics
• Designing qualitative research
• Research objective
• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Qualitative research report
• Presenting the data
• Qualitative research
• Mutual simultaneous shaping
• Qualitative reports
• Scholarly research
• Methodological extremes
• Experimental design