TAILIEUCHUNG - Lecture Communication research - Chapter 2: The research process: Getting started

The learning objectives for this chapter include: Understand how researchers play the role of a detective, provide a basic explanation of the deductive and inductive research process models, explain why the research process starts with identifying the research problem, develop a preliminary question from a topic or issue, | Chapter 2 The Research Process: Getting Started Researcher as a detective Seeking answers to questions Answer exists, but is unknown to you If the answer is not known or available, conduct research to find the answer Research process depends on your abilities to search for and track down information Copyright c 2001 The McGraw-Hill Companies, Inc. The Research Process Model Rules and traditions to be followed Multiple paths exist Proceeds logically and steadily, yet is circular and cyclical Be aware of obstacles and pitfalls Copyright c 2001 The McGraw-Hill Companies, Inc. The Deductive Research Model Theory guides the investigation Gather data to assess whether theory is correct Move from known position to data Copyright c 2001 The McGraw-Hill Companies, Inc. The Inductive Research Model Gather and analyze data framed around research question Formulate hypotheses and theories based on data Move from specific data to more general explanation Copyright c 2001 The .

• PR - Truyền thông
• Communication research
• Lecture Communication research
• Research process
• Deductive research model
• Research process model
• Quantitative communication research
• Qualitative communication research
• Quantitative research report
• Communication scholars
• Research questions
• Research hypotheses
• Quantitative research hypotheses
• Planning research
• Research ethics
• Designing qualitative research
• Research objective
• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Qualitative research report
• Presenting the data
• Qualitative research
• Mutual simultaneous shaping
• Qualitative reports
• Scholarly research
• Methodological extremes
• Experimental design