TAILIEUCHUNG - Rational exploitation the world's cultural heritages to develop tourism in Central Area of Vietnam

Research and clarify theoretical issues related to the rational exploitation TWCHs. Systematize argument structure about TWCHs, determine the characteristics of TWCHs, provide a theoretical basis for rational exploitation TWCHs to develop tourism. Identification of criteria and indicators for assessment of the rational exploitation TWCHs. Analysis and reviewing of tourism development in Central Area, tourism exploitation of TWCHs and logical reviewing of current exploitation TWCHs. Proposal direction and solutions logicalfor TWCHs to develop tourism for Central Area in the future. | Almost tourists take the tour package. The tourists visit culture heritage at ifferent ages. The percentage of international visitors to Hue was 47,9 % , 45,5 % to Hoi An and the My Son is 52,2 %, while the proportion of domestic tourists to Hue was 52,1 %, to Hoi An 54,5 % and 47,8 % to My Son. Most tourists visit for the first time, the rate of return of tourists is very low. It proves that this place was not attractive enough offer visitors return again and again. The purpose of the trip mainly visiting heritage, in addition to have relaxation, rest, recreation, business trips or visit relatives, friends and other purposes. The information that visitors get when visiting the popular heritage through different media, but the Internet is an effective tool. The heritage has its own definition as tourists enjoy visiting. Characteristics of that heritage tourists decide to visit is due to the historical and cultural values of heritage, beautiful scenery, the vestigates was well protected and have the unique traditional festivals. These factors can be attractive domestic tourists and abroad. Percentage of customers satisfied with high excursion. Through the testing results can be processing determine the evaluation of the tourists visiting the heritage.

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