TAILIEUCHUNG - Intercultural adaptability of oekom research AG’s Corporate responsibility Rating (CRR) According to criteria of social and cultural sustainability

Elon’s PA program will prepare graduates to think critically and act skillfully to meet expanding health care needs in local and global communities. Students will immerse themselves in a curriculum structured around active learning strategies through collaborative work with Elon’s faculty, scholars and practitioners in the field. Students will emerge in a little more than two years as graduates prepared to employ the most current knowledge to care for patients’ physical, emotional, mental and spiritual needs. The 27-month, full-time program started accepting applications on a rolling basis beginning October 2011 for the charter class enrolling January 2013. The Elon PA. | Intercultural assessment of sustainability Intercultural adaptability of oekom research AG s Corporate responsibility Rating CRR According to criteria of social and cultural sustainability by Simeon Ries 2001 MBA Management Project Report Management Project submitted to NIMBAS Graduate School of Management in accordance with the rules of the University of Bradford Management Centre in partial fulfilment of the requirements for the degree of Master of Business Administration 1 Key Words and Abstract Simeon Ries Title Intercultural assessment of sustainability Keywords and phrases in this document are Social and cultural accountability Intercultural challenges for communication Global ethics and their application Dimensions of culture Managing Internationalisation and Growth Abstract oekom research s assessment of companies according to criteria of environmental social and cultural sustainability is challenged by scarce response by Japanese companies. After the presentation of the rating agency and its tools this project analyses the expressed explanations both from the German and the Japanese perspective with support by Trompenaars and Galtung Welfords contributions. The definition of sustainability is not static but describes the means of the process towards a more sustainable development. The Japanese contribution challenges the Western concepts. It is not the question which side provides the better framework but how the intercultural dialogue is enabled. oekom s CRR is perceived in this context. The author recommends to develop a cultural self-awareness and to engage in the global debate also as a means to improve the company s efficiency and profitability. Personal note The events in New York on September 11 2001 can be interpreted as intense symbols in the context of an ill-defined global agenda of intercultural communication which remains centred on Western concepts. The author hopes that this interruption of the Western normality leads to a new acceptance of

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