TAILIEUCHUNG - International Journal of Bank Marketing

The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation*Related content and download information correct at time of download. | International Journal of Bank Marketing Emerald Article Measuring effectiveness of customer relationship management in Indian retail banks C. Padmavathy . Balaji . Sivakumar Article information To cite this document C. Padmavathy . Balaji . Sivakumar 2012 Measuring effectiveness of customer relationship management in Indian retail banks International Journal of Bank Marketing Vol. 30 Iss 4 pp. 246 - 266 Permanent link to this document http 02652321211236888 Downloaded on 17-10-2012 References This document contains references to 70 other documents To copy this document permissions@ Users who downloaded this Article also downloaded Citation unavailable for this publication . Ngai 2005 Customer relationship management research 1992-2002 An academic literature review and classification Marketing Intelligence Planning Vol. 23 Iss 6 pp. 582 - 605 http 02634500510624147 Citation unavailable for this publication Access to this document was granted through an Emerald subscription provided by UNIVERSITY OF ECONOMICS HO CHI MINH For Authors If you would like to write for this or any other Emerald publication then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit authors for more information. About Emerald With over forty years experience Emerald Group Publishing is a leading independent publisher of global research with impact in business society public policy and education. In total Emerald publishes over 275 journals and more than 130 book series as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics COPE and also works with Portico and the LOCKSS initiative for digital archive preservation. Related content and .

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