TAILIEUCHUNG - Measuring Customers Loyalty of Islamic Banking in Bahawalpur Region

Design/methodology/approach: This research has been conducted utilizing the actual data with the help of a questionnaire based on the literature extensively written on Islamic banking services, to develop a viable model to explore the attributes which lead towards the customer loyalty in utilizing the financial services of Islamic banks in Bahawalpur region. | International Journal of Learning Development ISSN 2164-4063 2012 Vol. 2 No. 2 M Macrothink Institute Measuring Customers Loyalty of Islamic Banking in Bahawalpur Region M. Taimoor Hassan Department of Management Sciences The Islamia University Bahawalpur Pakistan Bilal Ahmed Saleem Ahmed Umair Habib Saim Riaz and Nadeem Maqbool Department of Management Sciences the Islamia University Bahawalpur Pakistan Abia Anwar Language Instructor Pakistan Reading Association Pakistan Accepted February 15 2012 Published April 04 2012 Doi URL http Abstract Purpose The basic purpose of measuring the customer s loyalty in Islamic banking in Bahawalpur region is their long term commitment. Design methodology approach This research has been conducted utilizing the actual data with the help of a questionnaire based on the literature extensively written on Islamic banking services to develop a viable model to explore the attributes which lead towards the customer loyalty in utilizing the financial services of Islamic banks in Bahawalpur region. A new dimension is added by conducting research on customer s loyalty in Islamic banking in Bahawalpur region taking sample of 125 respondents from 20 banks operating in Islamic banking services of this region. Findings Factors abstracted from the customers loyalty are customers satisfaction switching cost customers perception success philosophy and trust and commitment. It is found that these factors significantly affect the customer s loyalty in Islamic banking and are greatly associated with the customer s loyalty. Research limitations implication Only available material is studied in spite of all the material and research is implicated in Bahawalpur region only. The sample size is small to only 125 respondents but the results are implicated on overall customer s loyalty in Islamic banking. Practical implications Pakistani banks are needed to take initiative in creating awareness about

• Báo cáo khoa học
• Report on scientific research
• Automated Services Banks
• Quality ATM Banhks
• Quality Internet banking
• Services Telephone banking
• Confirmatory Factor Analysis
• Reading research
• Conducting and reading research
• Research process
• Research report
• Purpose of research
• Scientific method
• Conducting research
• statements
• presenting the report
• agricultural reports
• technical crops
• biotechnology
• particle separation
• scientific research
• scientific reports
• plant protection
• bio technology
• vegetable production
• present report
• the report documents scientific research
• presentation reports
• reports in literature
• reports English
• English school
• English learning method
• medical report
• tumor cells
• medical knowledge
• chemical reaction
• medical research
• analysis of cytoplasmic
• microbiological methods
• anti bacterial properties of shrimp
• English pronunciation
• presentation report
• English reports
• microorganisms
• food poisoning
• science report
• proteinase inhibitors
• their utilization
• practice
• research projects
• collection of scientific reports
• reporting mathematics
• physics reports
• livestock reports
• physical reports
• research physicist
• presented reports
• scientific reports document
• the statements and reports mathematics
• mathematics or report
• mathematical research
• mathematical equations
• energy exchange
• engineering chicken
• presentation of scientific reports
• reports on literature
• philosophy statement
• documents
• studies English language and English language communication and English language commercial
• industry reports philosophy of history reports
• a scientific b shirt