TAILIEUCHUNG - Lecture Management accounting: An Australian perspective: Chapter 19 - Kim Langfield-Smith

This chapter contains a more up-to-date and comprehensive coverage of the factors that influence product and service pricing, and various alternative pricing strategies, such as value-based pricing and economic-value pricing, are presented. An updated section on legal restrictions on pricing is included in this chapter. | Chapter 19 Pricing and product mix decisions Major influences on pricing decisions Market positioning Product cost Customer value Competitor behaviour Legal, political and ethical issues Cost forms the lower limit of the price, and customer value the upper limit Major influences on pricing decision Market positioning Companies position themselves in certain markets and this may influence product prices A firm with a reputation for very high quality and prestigious products may set a high price, consistent with that image An overemphasis on price cutting can damage a product’s image, and reduce profitability continued Major influences on pricing decisions Product costs In the long-term firms must produce at a cost below selling price The importance of product cost in price setting varies across industry Even when a firm sets a price below cost, it is still important to have an awareness of product cost continued Major influences on pricing decisions Customer value .

• Kế toán - Kiểm toán
• Management accounting
• Lecture Management accounting
• Managing resources
• Product mix decisions
• Pricing decisions
• Pricing strategies
• Management accounting information
• Financial accounting
• Management accountants
• Business environment
• Bài giảng Kế toán quản trị
• Nature of management accounting
• Component of accounting system
• Managerial accounting
• Management accounting systems
• Costing systems
• Environmental management accounting
• Cst accounting in action
• Management cost accounting
• Accounting for management
• Cost accounting in action
• Advanced fraud
• Australian organisations
• Emphasis on cost
• Managing value
• Social management accounting
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• Paper F2
• Revision kit 2016
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• F2 Management Accounting
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• Lecture Advanced management accounting
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• Advanced management accounting
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• Current purchasing power method
• Current cost accounting method