TAILIEUCHUNG - WHERE THERE’S SMOKE - HOLLYWOOD &TOBACCO: REALITY CHECK STRIKES AGAIN!

While 2K projection had a long head start, theater owners currently purchasing digital projectors in the US are overwhelmingly embracing Sony Digital Cinema™ 4K. As of August 2011, over 9,000 screens worldwide had converted to Sony 4K projectors. This includes more than 7,000 screens in the United States alone. About half of these Sony systems are also 3D capable. In fact, in the US, Sony 4K accounts for nearly as many 3D-capable projectors installed as all other brands combined. This large and rapidly growing installed base of 4K projectors has prompted the studios to. | WHERE THERE S SMOKE HOLLYWOOD TOBACCO REALITY CHECK STRIKESAGAIN WHERE THERE S SMOKE HOLLYWOOD MOVIES HAVE NOW BECOME THE MOST POWERFUL RECRUITER OF NEW SMOKERS. AND THE 1 HEALTH THREAT TO YOUNG PEOPLE IN AMERICA TODAY. HOLLYWOOD TOBACCO REALITY CH ECK STRI KES AGAIN 2 HOLLYWOOD TOBACCO Where to find it 3 Intro What s wrong with smoking in movies 4 Time for a Reality Check 2003 Fame and Shame Awards ABOUT SMOKING IN MOVIES 9 A brief history of smoking in movies 12 What s it worth to Big Tobacco 14 Smoking in movies studio survey 17 What smoking does to audiences 21 Four real solutions 24 A roadmap for advocacy Hollywood s top decision-makers 26 REALITY CHECK STRIKES AGAIN 28 Actions and campaign calendar 2003-2004 30 Launch 4 3 2 1. 33 Spreading the word 37 Share the wealth 40 National Action Day 2004 Special Report 41 Unscripted 43 Tape Talk 45 Warning ads 47 Dear Editor 49 Reach for the stars 51 Stomps 53 Stick it to em 55 Right to the top 56 Going global 59 Key messages 60 Fact sheet 61 TOOLS 62 Sample letters 64 Where to write them 76 Powerful web links 78 Research where to get more 83 Page for key facts 86 .

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