TAILIEUCHUNG - Training Program mustang Daily- Californa Polytechnic State University

Perfect when describing your company or its offers, as well as when reacting to an explanation of your prospect’s company, its situation and goals. Enthusiastic delivery requires use of lots of highs and lows in the voice, variation of speed and the emphasis or “punch” of key words. The opposite of enthusiasm is boredom. It is accomplished by keeping the voice monotone. Or, worse, the sing-songy delivery when someone is reading. There is no middle ground here. Boredom will shorten the call and reduce the results. Learners can practice the two opposite emotions with this statement, “We offer 4 solutions that will address the system crash problem. | TRAINING PROGRAM Mustang Daily- Californa Polytechnic State University From the moment a new advertising account executive walks through the doors of the Mustang Daily they were welcomed into a fun but at the same time challenging environment. They are challenged to become the best account executive they can be from the start. California Polytechnic State University San Luis Obispo s nationally-recognized motto is Learn by Doing . The Mustang Daily training philosophy embraces that motto from day one. The Mustang Daily is part of the Journalism Department at Cal Poly. Most of our editorial staff are Journalism majors preparing for careers in that field. However the advertising staff is comprised of students coming from a variety of majors without any prior training or education in advertising. It is imperative to have a very in depth and effective training program to prepare these students to successfully handle the challenge of selling newspaper online and radio advertising space in a short period of time. And our techniques have proved to be successful over recent years with graduating reps landing full-time positions with publications such as Wall Street Journal San Jose Mercury San Luis Obispo Tribune Orange County Register and San Diego Union Tribune. The Mustang Daily s training includes these major components All Day Classroom Style Mid-Year New Hire Training Ongoing Training Goal Setting Assessment Team Building with Editorial All Day Classroom Style At the start of school year all of the account executives get together for an entire day of training you could call it an advertising boot camp . Each account executive receives a binder with essential information such as sales flyers interoffice documents sales tips and other office documents and as a group we go through the binder. We play multiple games and sales scenarios during training which allows training to be hands on. The all day classroom style training is great because it helps all account .

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