TAILIEUCHUNG - Building Brands through Event Sponsorships: Providing On-Site Audiences with a Vivid Brand Experience

However keen you are, it is highly unlikely that you can organise an event on your own - you need a group. Groups often form around the desire to run a festival or event with the celebration of a theme, art form or sport in mind. This usually starts off being an informal grouping but as soon as the group starts to handle money then a formal statement of roles and responsibilities and decision-making becomes necessary. People volunteer for committee work for a wide variety of reasons but primarily they become involved with an organisation or an event and. | Building Brands through Event Sponsorships Providing On-Site Audiences with a Vivid Brand Experience DISSERTATION der Universitat St. Gallen Hochschule fur Wirtschafts- Rechts- und Sozialwissenschaften HSG zur Erlangung der Wurde eines Doktors der Wirtschaftswissenschaften vorgelegt von Caspar F. Coppetti von Zurich und Mollis Glarus Genehmigt auf Antrag der Herren Prof. Dr. Torsten Tomczak und Prof. Dr. Thomas Bieger Dissertation Nr. 2925 D-Druck Spescha Druck St. Gallen 2004 Die Universitat St. Gallen Hochschule fur Wirtschafts- Rechts- und Sozialwissesnnschaften HSG gestattet hiermit die Drucklegung der vorliegenden Dissertation ohne damit zu den darin ausgesprochenen Anschauungen Stellung zu nehmen. St. Gallen den 14. Juni 2004 Der Rektor Prof. Dr. Peter Gomez To my family Sarah Monica Peter Marina Thanks for your .

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