TAILIEUCHUNG - Free Standing Inserts and Targeted Marketing Products 2013

With regard to the marketing mix concept (Kotler 1997), particularly the establishment of sound price models for digital information is anything but simple (Shapiro and Varian 1999). Successful enterprises will be those who approach pricing as an act of innovation (Jonason 2001), recognizing that profit opportunities lie in aligning the price with customer perceived value (Morris and Morris 1990), instead of taking a flawed determinant for the price, like for example the number of geographic features or the size of the geographic area requested by the user. The ideal for a profit-maximizing business is to charge the maximum the. | 2013 Advertising Rates Effective January 1 2013 Free Standing Inserts and Targeted Marketing Products Elje jNctar Work times Free Standing Inserts and Targeted Marketing Products Advertising Rate Card Effective January 1 2013 Contents General Information Circulation 3 Credit and Payment Terms 3 Agency Recognition and Commission 3 General Policies and Rate Information 4 Contracts and Copy Regulations 4 Advertising Acceptability Guidelines 5 General Information 5 FSI Requirements 6 Distribution Areas 8 National FSI Markets 8 FSI Zone Map 9 Advertising Rates 2011 14 The New York Times never rests on its reputation as the nation s premier newspaper and advertising medium. In 2012 we earned two Pulitzer Prizes bringing our total to 108 Pulitzer Prizes and citations far more than any other paper. We now offer integrated print and online advertising opportunities so that advertisers can multiply the power of their message across platforms. The Times continues to be vital reading for influential Americans in every arena and for discerning consumers across the nation. We look forward to being a vital part of your advertising program in the year ahead. Contact COFFSI Customer Order Fulfillment Department Free Standing Inserts tel 212 556-4299 coffsi@ Paul Ferrali Director of Advertising Services Commercial Printing tel 212 556-4213 fax 212 556-5813 ferrapj@ 2 The New York Times FSI 2013 General Information Circulation Weekday Issues and Distribution Sunday Sections and Distribution Nationwide New York Nationwide Metropolitan Main News Regional Zoned Sections Business Day incl. Sports The Arts Automobiles Job Market Real Estate Main Arts Leisure Book Review The City Westchester Connecticut Weekday Theme Sections and Distribution Nationwide Sports Sunday Business Sunday Styles The Magazine Travel Sunday Review Long Island New Jersey Sports Monday Weekend Arts Fri. Science Times Tues. Dining Wed. Styles Thurs. Home Thurs. Zoning available in .

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