TAILIEUCHUNG - Improving Construction Effi ciency & Productivity with Modular Construction

Concerning the motives for consuming luxury brands, it has to be stated that the notion of ―buying to impress others‖, still more or less serves as a strategic principle for the marketing management of luxury brands (Berry 1994; Dittmar 1994; Corneo and Jeanne 1997; Vigneron and Johnson 1999, 2004; O‘Cass and Frost 2002). According to the theory of impression management, consumers are highly affected by the internal drive to create a favorable social image from the outcome of their purchase behavior (Eagly and Chaiken 1993; Mandrik 1996; Sallot 2002). Existing research demonstrates that. | MODULAR BUILDING INSTITUTE Improving Construction Efficiency Productivity with Modular Construction Prepared by The Modular Building Institute 944 Glenwood Station Lane Suite 204 Charlottesville VA 22901 USA with Excerpts from Advancing the Competitiveness and Efficiency of the . Construction Industry a report issued by the National Research Council Recently the National Institute of Standards and Technology NIST requested that the National Research Council NRC appoint an ad hoc committee of experts to provide advice for advancing the competitiveness and productivity of the . construction industry. The committee s specific task was to conduct a workshop to identify and prioritize technologies processes and deployment activities that have the greatest potential to advance significantly the productivity and competitiveness of the capital facilities sector of the . construction industry in the next 20 years. The committee identified five breakthroughs to improve the efficiency and productivity of the construction industry including breakthrough number three Greater use of prefabrication preassembly modularization and off-site fabrication techniques and processes. The modular construction industry has made significant advances in implementing processes and materials to build and deliver more sophisticated and complex facility types. More and more customers are turning to modular for multi-story steel framed structures health care facilities educational structures and large scale military projects. Always known for its time saving advantages modular is now being recognized for being a more resource-efficient inherently greener process. This report includes portions of Advancing the Competitiveness and Efficiency of the . Construction Industry a NIST NRC study along with supplemental supporting information reprinted with permission by the National Academies Press. THE VOICE OF COMMERCIAL MODULAR CONSTRUCTION TM IMPROVING CONSTRUCTION EFFICIENCY .

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