TAILIEUCHUNG - ONLINE CONSUMER PSYCHOLOGY Understanding and Influencing Consumer Behavior in the Virtual World

Tham khảo sách 'online consumer psychology understanding and influencing consumer behavior in the virtual world', y tế - sức khoẻ, y học thường thức phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | ONLINE CONSUMER PSYCHOLOGY Understanding and Influencing Consumer Behavior in the Virtual World Ed I led by Curtis p. Haugtvech Karen A. Machleit Richard F. Yalch ONLINE CONSUMER PSYCHOLOGY Understanding and Influencing Consumer Behavior in the Virtual World Advertising and Consumer Psychology A Series Sponsored by the Society for Consumer Psychology Aaker Biel Brand Equity Advertising Advertising s Role in Building Strong Brands 1993 Clark Brock Stewart Attention Attitude and Affect in Response Advertising 1994 Englis Global and Multi-National Advertising 1994 Goldberg Fishbein Middlestadt Social Marketing Theoretical and Practical Perspectives 1997 Haugtvedt Machleit Yalch Online Consumer Psychology Understanding and Influencing Consumer Behavior in the Virtual World 2005 Kahle Chiagouris Values Lifestyles and Psychographics 1997 Kahle Riley Sports Marketing and the Psychology ofMarketing Communications 2003 Mitchell Advertising Exposure Memory and Choice 1993 Schumann Thorson Advertising and the World Wide Web 1999 Scott Batra Persuasive Imagery A Consumer Response Perspective 2003 Shrum The Psychology of Entertainment Media Blurring the Lines Between Entertainment and Persuasion 2004 Thorson Moore Integrated Communication Synergy of Persuasive Voices 1996 Wells Measuring Advertising Effectiveness 1997 Williams Lee Haugtvedt Diversity in Advertising Broadening the Scope of Research Directions 2004 For a complete list of LEA titles please contact Lawrence Erlbaum Associates Publishers at .

• Y học thường thức
• Ritual Behavior
• Consumption Communities
• Exploring Consumer
• Product Customization
• Factors Investigating
• Smoother Surfing
• Preference Construction
• Magic
• Ritual
• Dynamics
• Rhythms of Behavior
• Cognitive Processes and Time
• Systems and General Systems
• Viral Consumers
• Online Product
• Site Identity
• Gendered Information
• Interattribute Correlations
• Empowering Consumers