TAILIEUCHUNG - The Clock that Had no Hands The Clock that Had no Hands And Nineteen Other Essays About Advertising

The Clock that Had no Hands Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands. He has no way of recording his movements. He can no more expect a twentieth century success with nineteenth century methods, than he can wear the same sized shoes as a man, which fitted him in his boyhood. . | The Clock that Had no Hands The Clock that Had no Hands And Nineteen Other Essays About Advertising By Herbert Kaufman New York George H. Doran Company COPYRIGHT 1908 BY THE CHICAGO TRIBUNE COPYRIGHT 1912 GEORGE H. DORAN COMPANY THE-PLIMPTON-PRESS NORWOOD-MASS-U-S-A Contents PAGE The Clock that Had no Hands 1 The Cannon that Modernized Japan 7 The Tailor who Paid too Much 13 The Man who Retreats before His Defeat 19 The Dollar that Can t be Spent 25 The Pass of Thermopylae 31 The Perambulating Showcase 37 How Alexander Untied the Knot 43 If It Fits You Wear this Cap 49 You Must Irrigate Your Neighborhood 55 Cato s Follow-up System 61 How to Write Retail Advertising Copy 67 The Difference between Amusing and Convincing 75 Some Don ts when You Do Advertise 79 The Doctor whose Patients Hang On 85 The Horse that Drew the Load 91 The Cellar Hole and the Sewer Hole 97 The Neighborhood of Your Advertising 103 The Mistake of the Big Steak 109 The Omelette Soufflé 113 1-2 The Clock that Had no Hands 3 The Clock that Had no Hands Newspaper advertising is to business what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest a dealer who does not advertise is like a clock that has no hands. He has no way of recording his movements. He can no more expect a twentieth century success with nineteenth century methods than he can wear the same sized shoes as a man which fitted him in his boyhood. His father and mother were content with neighborhood shops and bobtail cars nothing better could be had in their day. They were accustomed to seek the merchant instead of being sought by him. They dealt around the corner in one-story shops 4which depended upon the immediate friends of the dealer for support. So long as the city was made up of such neighborhood units each with a full outfit of butchers bakers clothiers jewelers furniture dealers and shoemakers it was possible for the .

• Quản trị kinh doanh
• herbert Kaufman
• advertising
• Nineteen Other Essays
• clock that Had
• commerce
• commerce document
• ebook commerce
• commerce specific study
• development of the Internal
• an outline
• morals
• a lecture
• market system
• terminal market
• acres
• diamonds
• geography
• remix
• lord beaverbrook
• business career
• public relations
• art of money
• golden rules
• making money