TAILIEUCHUNG - AUTHOR BRANDINGFREE PROMOTIONAL ARTICLE ON THE ART OF AUTHOR BRANDING By Lisa

All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review. This article was originally published in the San Francisco Area Romance Writers of America newsletter in March 2009. .AUTHOR BRANDING: WHAT IS A BRAND? Authors tend to distance themselves from the business side of publishing. For some, there is an almost willful avoidance of anything removed from the creative process. However, if your goal is to develop a successful career as an author, attending to. | 1 AUTHOR BRANDING FREE PROMOTIONAL ARTICLE ON THE ART OF AUTHOR BRANDING By Lisa Hughey Copyright 2011 By Lisa Hughey Smashwords Edition All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review. This article was originally published in the San Francisco Area Romance Writers of America newsletter in March 2009. AUTHOR BRANDING WHAT IS A BRAND Authors tend to distance themselves from the business side of publishing. For some there is an almost willful avoidance of anything removed from the creative process. However if your goal is to develop a successful career as an author attending to the business details are as important as constantly improving your craft. One important tool is author branding. Branding is a promotion buzz word but what does it mean WHAT IS A BRAND Brand is an advertising term. By developing a brand a product is instantly recognizable. The consumer knows exactly what they are buying when they purchase a branded product. Marketing Communications Consultant Trish Cetrone says branding is both a science and an art. A very careful integration of image impression message and product that is unmistakably unique to a company individual or product line. Kleenex is an example of a successful brand. People don t reach for a tissue they reach for a Kleenex. Xerox is another example of a very successful brand. The Xerox brand transcends the actual product and becomes the process of copying. WHO ARE NAME BRANDS IN BOOKS Nora Roberts is synonymous with Romance. She is the name brand. Stephen King equals Horror. Harry Potter and Twilight are examples of all encompassing name brands. Note the series is the name brand in these cases not the author. WHAT IS AN AUTHOR BRAND To brand yourself and your writing career you must find the core image or message that you convey whether consciously or .

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