TAILIEUCHUNG - Hiring the Best and the Brightest phần 5

Hầu hết ngạc nhiên. Ca ngợi gương mẫu cho những nỗ lực đa dạng của nó, ví dụ như với phụ nữ trên phố Wall, công ty tài trợ bảng điều khiển của một phụ nữ với phụ nữ trong câu lạc bộ Quản lý. Các vấn đề nội dung được thảo luận: sự khác biệt làm việc trong doanh số bán hàng thu nhập cố định và kinh doanh, | Best Practices and Worst Mistakes A Multi-Industry Perspective 107 You ll begin with your recruiting needs and program objectives. Develop your plan with action items and deliverables strategically timed throughout the year. Coordinating everyone involved is no small feat. Execute your plan with an eye to the big picture but with attention to the details. Make sure that your activities recruiters assignments communications with the schools and internally callbacks and offers all work together and are not at odds with each another. From the overarching plan customize specific plans at the school level. Do your research on the schools initiate relationships with people and get to know your customers. Understand all your schools respective cultures their student demographics and the nuances of recruiting there. Seek to know your most important customers the students beyond the surface and understand with whom you re working in the career centers and how they operate. Review the fifteen dimensions in Chapter 3 Drill-Down 2 that give you a roadmap to researching the MBA programs. Take the time to do your homework on each school so you can better tailor plans for each. In the profiles of my top twenty school picks in Chapter 10 the career center directors give you their thoughts on what works and what doesn t at their schools along with other recruiting advice. 2. Don Your Marketing Hat Companies that do a superb job of recruiting are excellent marketers. They know what they have to offer and clearly communicate it to students. They have effectively positioned themselves vis-a-vis their competition. They convey a compelling overall package pinpointing why it would be exciting to work with them. These companies are clearly aware of the marketing five Ps product price place distribution promotion positioning and use them to their advantage. Applying this marketing framework to recruiting you would think about how to position price promote and so on your company to your MBA

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